Los Angeles, CA (Top40 Charts/ BFM Digital) MC Lyte, one of Hip-Hop's pioneering and iconic leaders, is back with the buoyant new single, "Cravin'," Lyte's first release for the Loudbox Entertainment/Sunni Gyrl Inc label and her first new single since "Rhino Hi-Five" in 2007. The collaborative effort brings Lyte and the production team, The Natives / Loudbox Entertainment, together to forge soul and authenticity back into the foundation of Hip-Hop.
Lyte, born Lana Michelle Moorer in Brooklyn, rose to prominence in Hip-Hop's late 1980's golden age with songs "I Cram to Understand U (Sam)" and "Paper Thin." Her string of hits stretched more than a decade, including 1994's Grammy-nominated "Ruffneck" which cracked the U.S. Top 40, 1996's "Cold Rock a Party" which hit No. 11 and helped introduce
Missy Elliott to the mainstream, and 2003's Grammy-nominated "Ride Wit Me."
"Cravin'" finds Lyte in top form, with her hard-edged, spitfire delivery which is instantly familiar, but fresh. Like her classic tracks, "Cravin'" combines keen social commentary with a powerful message to listeners about taking control of your own destiny.
A multi-faceted lyricist, motivational speaker, entrepreneur, voice-over artist and actress, Lyte starred in the films "Fly by Night," "A Luv Tale," "Train Ride," "Civil Brand," and "Playa's Ball." Lyte also had recurring roles on "For Your Love" on the WB and "Half & Half" on UPN.
Lyte also served as the President of the Los Angeles chapter of the Recording Academy from 2011 to 2013, the first African American female ever to serve in that role. She created the Hip Hop Sisters Foundation charity (which counts Faith Evans, Jada Pinkett Smith and Russell Simmons among its advisory board members), and is President of the entertainment firm Sunni Gyrl, Inc.
One of Hip-Hop's first notable female artists, Lyte's diary, turntable, records and other items from her early days in the New York hip-hop scene are now at the Smithsonian Institution's
National Museum of American History in Washington, D.C.
"Cravin'" is now available everywhere.
For more information, visit https://mclytenow.com.
To preview Cravin', visit iTunes here: https://bit.ly/17NMWnZ
