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Music Industry 25 June, 2004

Musicrypt & Sonic Arts partnership to market DMDS in the UK

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LONDON, UK (Musicrypt Inc press release) - Musicrypt Inc. of Toronto, Canada is pleased to announce it has entered into a strategic partnership with Sonic Arts Ltd. of London, England to market and support its Digital Media Distribution System (DMDS) in the United Kingdom and Ireland.
DMDS is now the secure digital delivery service of choice for more than 80% of the Canadian music industry. It has been implemented by EMI Music, BMG Music, Warner Music, Universal Music and the Canadian Independent Record Production Association (CIRPA). All major Canadian broadcast chains including Standard Radio and Rogers Communications representing more than 95% of all chart monitored radio stations use DMDS.

Current releases by international superstar artists such as Britney Spears, The Beastie Boys, Eric Clapton, Christina Aguilera, Usher, Blink 182, Alanis Morrisette, Janet Jackson, Stone Temple Pilots, Norah Jones, Hoobastank, No Doubt, Van Halen and many more have been delivered securely and efficiently, both internally within the industry and to radio using DMDS.
"The UK market, with its' internationally renowned music industry, represents a substantial opportunity for us," said Gerd Leonhard, Vice President European Development of Musicrypt. "Sonic Arts is highly regarded by the music industry, and has a reputation developed from many years of providing superior post-production and secure physical media services. We look forward to working with Avi Landenberg and his team."
"DMDS is a sophisticated approach to the industry requirement for a secure digital delivery system and we are convinced that the UK record industry will adopt this technology as a means to efficiently distribute content in a secure environment. The record companies want to spend their time developing and promoting artists and we are committed to providing them with the tools," said Avi Landenberg, President of Sonic Arts.

About Sonic Arts: Sonic Arts is a London based post production facility servicing the five major record companies. Sonic Arts is one of the pioneers in the protection of musical content in its crucial pre-release stage. Their technology enables record labels and content owners to distribute protected pre-release compact discs to management, press, radio stations etc.

Should the recipient of the protected material not comply, Sonic Arts is then able to trace any subsequent copies (or leaks on the Internet) back to the offending party. During the duplication process, Sonic Arts weaves an inaudible code throughout the pre-release material. The result is that each processed CD contains its own unique identifying code.
https://www.sonic-arts.com.

About Musicrypt: Musicrypt's Digital Media Distribution System (DMDS) is the leading secure B2B digital delivery solution for the music industry. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. The first application of DMDS replaces the physical distribution of new musical recordings by record companies from the studio, internally, and to radio stations with more secure, more effective and less costly digital distribution of broadcast quality media via the Internet. Musicrypt trades on the TSX Venture Exchange (TSX-V) in Toronto under the symbol MCT. https://www.musicrypt.com.






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