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Music Industry 18 June, 2004

The Doors of the 21st Century break new ground by using Immediatek's NetBurn at Denver concert

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DALLAS, TX. (Endicott Public Relations & Consulting) - Friday's Show Represents First-Ever Implementation of NetBurn by DiscLive in the U.S.
Immediatek, creator of NetBurn Secure digital delivery and copy control solutions, and parent company of DiscLive, Inc., (https://www.disclive.com), announced today that it will be offering, for the first-time ever in the U.S., NetBurn digital downloads of an evening with The Doors of the 21st Century.
The group features Robby Krieger and Ray Manzarek, original members of the legendary band The Doors, and is fronted by Ian Astbury, best known for his work with The Cult. The performance will be recorded live from the Universal Lending Pavilion at the Pepsi Center in Denver, this Friday evening, June 18. Exclusive access to NetBurn downloads of the entire concert are available at the DiscLive website for $20, and the consumers can create their own concert CDs just a few hours after the concert's conclusion.
"The band is excited to be at the forefront of the technological advancements in live music distribution being pioneered by NetBurn and DiscLive," said Tom Vitorino, manager of The Doors of the 21st Century. Stephen Prendergast, senior vice president and general manager of DiscLive's West Coast office added, "The NetBurn concept allows a concertgoer to leave the show, order the performance over the Internet and then enjoy the concert again as they drive to work the next morning. There is no waiting...the convenience, easy access and immediacy is what music fans appreciate."

According to Zach Bair, Founder, CEO and Chairman of Immediatek, DiscLive has successfully tested the NetBurn implementation with a string of concerts with the Pixies on their recent stint at the Brixton Academy in London, where fans were able to create their own NetBurn CDs within a few hours after the concert anywhere in the world. This Friday's concert represents the first time the technology is used in a live concert environment in the United States.

"Each fan will receive an access code that will enable them to download and burn that night's concert at their home computer over the Internet from anywhere in the world," said Bair. "This is a landmark event for the industry, as this is the first time a concert will be recorded and made available only through NetBurn - and so quickly after a show." Bair, who is also a recording artist and musician with his band No Control, noted that the music industry needs new revenue opportunities. "Everyone in music, from the bands, agents, managers and promoters, to the labels and publishers, are looking for new and creative ways to inject life into what has been a very difficult market for the last several years," continued Bair. "We believe that our groundbreaking combination of exciting services will become vastly popular in the near term, and it will open the door for more and more creative services to arrive. We're very excited to have the Doors of the 21st Century be one of the first on board with live NetBurns!"

Immediatek is the developer of NetBurn Secure (https://www.netburncd.com), the only "single-click CD download and burn" software product on the market that helps record labels, artists, and content providers curb Internet piracy and protect their revenues by providing copy control even after digital music has been burned to disc, and which provides a new paradigm in digital delivery through the NetBurn Portal System.
Immediatek was founded by CEO and musician Zach Bair, who also founded venture-backed Voyence (https://www.voyence.com) as PowerUp Networks in 2000. Immediatek is combining technologies to create new and exciting product offerings, all geared for creating new revenue streams for artists and labels, and implementing copy management to help reduce illegal file sharing activity.
NetBurn Secure also employs technology by third parties such as Microsoft and includes security components by SunnComm International.
Immediatek's company website is https://www.immediatek.com.






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