Anaheim, CA (Top40 Charts/ BitTorrent Official Website) BitTorrent, a leading peer-based technology company, and Dean Guitars today announced that BitTorrent will live stream the big Dean Guitar's NAMM Jam this Friday night from 6:45 p.m. - midnight at https://live.bittorrent.com/DeanGuitars. BitTorrent will also stream live from the Dean Guitar's booth at NAMM (Booth 5466B) on Saturday and Sunday.
"Dean Guitars has always pushed to stay ahead of the curve and we're excited to help BitTorrent break new ground for the good of musicians around the world."
Featuring top metal bands such as
Testament and Jackyl, the NAMM Jam at The Grove of Anaheim tops the "must-see" list of many NAMM followers and fans alike. To celebrate BitTorrent is giving away a free Dean guitar during the concert. Fans can enter the contest hereand tune in to see if they have won.
The partnership is part of BitTorrent's ongoing scalability testing of the company's upcoming live peer-to-peer streaming protocol invented by Bram Cohen, BitTorrent's founder and chief scientist. The newly architected protocol promises to solve fundamental challenges of live streaming media over the
Internet by eliminating the need for expensive server infrastructure and dramatically reducing latency (or delays).
"Dean Guitars are legendary and the NAMM Jam is an iconic event," said Cohen. "While the live protocol is still in the testing phases, it's proving to be incredibly stable. We need to push the limits and see what happens when large numbers of people join a live swarm. If anyone can do it, it's metal fans. Jump on and help us test it."
"Live streaming continues to be a challenge for musicians to do at scale over the
Internet and it can be a very expensive undertaking at a business and tradeshow level. BitTorrent is building a solution not only for massive events, but to make live streaming available and accessible to anyone," said
Curse Mackey,
Director of Marketing at Dean Guitars. "Dean Guitars has always pushed to stay ahead of the curve and we're excited to help BitTorrent break new ground for the good of musicians around the world."
BitTorrent's live streaming delivers
Internet media by distributing the workload amongst peers viewing the stream. Because the peer-based architecture takes advantage of the computing, storage and network resources of each person, the more people who join a stream the better it performs. BitTorrent is currently testing the protocol every Friday night at 8 p.m. with live DJs from the company's headquarters in San Francisco at live.bittorrent.com.
Live Streaming Schedule:
Friday, January 20 (6:45 p.m. - midnight) - NAMM Jam live from The Grove of Anaheim
Featuring: Testament, Jackyl, Vinnie Moore, Wayne Static, and more.
Saturday, January 21st (10 a.m. - 6 p.m.) - Live webcast from the Dean Guitars booth
Artist signings, interviews, demos, and more.
Sunday, January 22nd (10 a.m. - 5 p.m.) - Live webcast from the Dean Guitars booth
Artist signings, interviews, demos, and more.
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