Marlton NJ & Austin TX (Top40 Charts/ Jaybird Communications) digitalmusic.org, the virtual home of music business association NARM's digital initiatives, will present several sessions from its "Music Start Up Academy" curriculum to the 2012 SXSW
Music Conference, in conjunction with the SXSW Accelerator program. SXSW
Music and Platinum badge holders will be able to participate in the
Music Start Up Academy, which will be held on Wednesday, March 14.
First presented at General Assembly in New York in the spring of 2011, the
Music Start Up Academy is a series of educational sessions designed to reduce barriers to entry into the music business for entrepreneurs. The coursework will provide a clear roadmap to success by offering actionable insights into the core structure, legal framework, content deals, business models, and the "nuts n' bolts" of getting things done to build a legal, streamlined, and competitive music property. Each class will be taught by industry experts that know the ins and outs of technology, start-ups and the music industry.
"The future of the music business is dependent upon technology innovation, but there are very few opportunities that provide the fundamentals of the industry for these entrepreneurs," said Bill Wilson, VP,
Digital Strategy & Business Development, NARM/digitalmusic.org. "SXSW's Conferences bring together thousands of people from both worlds, and we hope the
Music Start Up Academy event will build a bridge between these groups so more great new music-focused start-ups get to market quickly and achieve success."
"We are excited about NARM's initiatives, and know that digitalmusic.org's
Music Start Up Academy curriculum will be a great complement to our Accelerator event," said Andy Flynn,
Music Panels Chief, SXSW. "These classes will provide the information how to take a cool idea for a music start up and turn it into a viable reality."
The three sessions that will be presented at SXSW will be:
• Label and Publishing Basics for Entrepreneurs
A deeper dive into the economics of the music industry, including performance rights, including understanding the various rights for master recordings and songwriting. We will also go over the various legal issues surrounding music product development.
•
Music Industry Content Acquisition and Business Development
Want
Lady Gaga for your music service? A cool product isn't enough. What are the "dos and don'ts" in licensing vast libraries of major content. Learn the third rails and how to manage navigating around the barriers to entry.
• Getting Under The Hood:
Music Operations For CTOs and Developers
Content: Once a deal is done on the legal side, technical teams need to work out content delivery and royalty reporting mechanisms. This course will discuss industry XML standards for content delivery, and royalty reporting, metadata, best practices, and troubleshooting.
