Heartsoul Collaborates With JoJo For The Ultimate Mix Of Music & Fashion To Launch Heartsoul's Fresh Face Model Search

Los Angeles, CA (Top40 Charts / HeartSOUL Official Website) To celebrate HeartSOUL's upcoming collaboration with platinum recording artist JOJO, the two announced today they are kicking off a national search for the next fresh face of HeartSOUL. Later this year JOJO will partner with the stylish yet affordable label for their Fall/Winter collection.
Two models will be handpicked by HeartSOUL, in conjunction with Facebook fans, and flown to Los Angeles to participate in the brand's upcoming photo shoot campaign in Palm Springs, California. Each winner will receive a Fall HeartSOUL wardrobe and a round trip ticket for (1) to Los Angeles for the shoot. Entry to the contest is easy:
Like HeartSOUL on Facebook (www.facebook.com/heartsoulclothing)
Submit (3) photos and a mini bio on HeartSOUL's Facebook page
Winners will be selected on October 2, 2011 and the photo shoot will take place the weekend of October 14, 2011.
Headquartered in Los Angeles, HeartSOUL is a leader in the junior contemporary market, consistently turning out fun, affordable and on trend pieces for the junior lifestyle sector. Their core audience is an 18 to 34 year old career oriented girl, looking for great fashion basics to update her wardrobe. Like HeartSOUL, JOJO is a stylish, career driven women and we could not be more thrilled to have her on board. "I am excited to team up with HeartSOUL because fashion is a big part of my life and it's great to share it with my fans," says JOJO.
"We are beyond excited to have JOJO represent HeartSOUL. Our customers love music and fashion so what better way then to merge the two. JOJO is synonymous with pop culture and we are confident she will resonate with shoppers who want great style at exceptional value," Lars Viklund, President of HeartSOUL.
JOJO's first single DISASTER launches September 6th
Go get your entries on!