New York, NY (Top40 Charts/ Popkomm Showcase) Popkomm, the internationally established meeting place of the music and entertainment industry, will be taking place from 7 to 9
September on the grounds of the former main airport in Berlin Tempelhof. Over these three days, events at the Popkomm Conference will include panel discussions, workshops and keynotes, which will be attended by leading members of the music industry. Popkomm Media_Gate, the innovative event format of Popkomm, is where representatives of forward-looking digital music services will meet, and will be the place for discussions, presentations and introducing new music entertainment services.
Media_Gate will present the future of digital music consumption and the corresponding links between technology, digital content and the consumer. Particularly in an age of technological growth and global digital networking, operating innovative business strategies and possessing up-to-date knowledge of the market as well as an overview of the market options and potential are fundamental to achieving sales success. Popkomm Media_Gate will provide a forum for an exchange of knowledge and views among all those taking part.
"By providing examples of best practice models in particular, our aim is to make new digital sales and marketing services transparent, in order to underline the added value they generate," says Regine Haschka Helmer, CEO of Seedlab, the consultancy which developed Media_Gate.
Thus for example on 7 September,
Sebastian Blum of the mobile app service LiveShare will present a case study highlighting the impact of digital photos at concerts and events and how this appeals to fans on the internet.
As "mobile" concepts are becoming an increasingly important part of marketing and selling products, the
Mobile Business Panel Discussion will debate the various directions, scenarios and options. How do mobile concepts work as a medium? What are the available technologies, and how can they merge with traditional and new marketing strategies? These will all be key items on the discussion panel's agenda. At the
Mobile Business Panel Discussion, Robert Andra, head of
Music Download & Games Vodafone, will talk about the current situation of the telecoms industry and its future prospects. Frank Wagner and Andrew Mairon, founders of Jamii, will demonstrate a best practice model in order to highlight the potential of marketing mobile voice technology. Tina Rodriguez of Digitale Medien Beratung will talk about new ways to market mobile technology.
Cloud business is the topic on everyone's lips, and although widely practised, it has only recently become the subject of media hype. "Our aim at the Cloud Business Panel Discussion is to examine cloud business models and to take a look at future prospects", says Manuel Gerres, head of Business Development at Seedlab. Other speakers at the Cloud Business Panel Discussion will include Tobias Schiwek, co-founder and vice-president, New Business, of the streaming service Simfy, Thorsten Schliesche, managing director of Napster Deutschland, Ben Dury, CEO and co-founder of 7digital, and Oke Gottlich, CEO of finetunes, who will be reporting on their media business experiences in the music industry.
Daniel Barkowski, director of Popkomm: "Social media and social commerce represent an important medium for artists, bands and brands, and this year we are again dedicating a panel discussion to this topic." Online marketing expert Corie Rappich will look at how to strategically approach and make good use of these communication instruments, as will Amke Blocke, managing director of audiomagnet, an online music community that employs self-marketing tools and direct-to-fan services for artists.
