San Antonio, TX (Top40 Charts/ Clear Channel Communications) - The SUBWAY� restaurants chain, Clear Channel
Radio and OurStage.com are proud to announce Stars Go Dim as the winner of the SUBWAY FRESH ARTISTSâ„¢ competition. Selected as the grand prize winner by a panel of Clear Channel
Radio programmers, SUBWAY� executives and the Goo Goo Dolls, Stars Go Dim will get the chance to be the opening act at a future
Goo Goo Dolls concert, plus a $1,000 cash prize, a session with a professional song writer, and additional assistance to develop their musical careers. The band's winning song, 'Get Over It,' will also be featured on OurStage.com's blog and included on iheartradio's 'NEW! Discover & Uncover' platform.
'The SUBWAY FRESH ARTISTSâ„¢ campaign was a true testament of music discovery on all aspects of the partnership: for Clear Channel Radio, SUBWAY and OurStage.com,' said John Partilla, President of Global Media Sales and Executive Vice President of Clear Channel. 'The competition pulled in over one million votes from consumers, showcasing the power of radio and its influence in supporting emerging artists. On behalf of Clear Channel, we want to extend our congratulations to Stars Go Dim and wish them the best of luck on their new journey.'
'This program exceeded all of our expectations. The Goo Goo Dolls, Clear Channel and OurStage.com were all great to work with and we are glad Stars Go Dim will get a chance in the spotlight,' said SUBWAY Franchisee Advertising Fund Trust Chief Marketing Officer, Tony Pace. 'We are happy to be able to give up-and-coming artists a chance to shine via programs like Fresh Artists. Consumers seemed to like it too with over a million votes being cast.'
'It's always exciting for me to see a rising Artist on OurStage.com take a huge career leap with our help,' said Benjamin Campbell, CEO of OurStage.com. 'As Artists using OurStage.com since November 2007, Stars Go Dim have placed in earlier competitions and been in our 'Best of Rock' charts, so we're proud to see them work their way up to winning this tremendous SUBWAY FRESH ARTISTS prize.'
After forming nearly two years ago, Stars Go Dim's popularity has grown steadily throughout the Tulsa area and beyond. The band's winning song 'Get Over It,' is available as a free download on the band's website: https://www.starsgodim.com/free.
'The SUBWAY FRESH ARTISTSâ„¢ competition was a terrific opportunity to showcase our music for millions of music fans around the world,' said Michael Wittig, bassist for Stars Go Dim. 'It's a thrill to win and we can't wait to open for the Goo Goo Dolls. Thanks to SUBWAY, Clear Channel and OurStage.com for selecting us and giving us this chance to shine.'
The nationwide SUBWAY FRESH ARTISTS™ campaign and music competition kicked off this fall searching for one talented unsigned music artist/band who would be given the chance to open for the Goo Goo Dolls at an upcoming concert. The submissions were designed to cater to morning drive radio listeners to help jump start their day and complement SUBWAY�'s 'Build Your Better Breakfast' campaign. The competition provided an engaging addition to the significant consumer marketing campaign the SUBWAY� brand deployed through radio spots on Clear Channel stations, digital ads on Clear Channel radio station websites, as well as the iheartradio digital platform.
During the competition, the public was able to listen to original songs and vote for their favorite artists through OurStage.com's Remote Competition Module that was also live on Clear Channel Radio station web sites, iheartradio.com, and OurStage.com. The artist and consumer responses to the competition were enthusiastic: 1,230 bands uploaded 'wake up' songs, while listeners voted more than one million times for their favorite SUBWAY FRESH ARTISTâ„¢. The country was divided into 10 regions and the public casted their votes for their top 50 favorite artists/bands from each region. Last month, a panel of Clear Channel Radio programming directors chose one winner from each region.
The cross-platform integration behind SUBWAY FRESH ARTISTSâ„¢ was facilitated by Content & Company, which specializes in connecting brands to customers through new media and branded entertainment channels, helping marketers create engaging opportunities around their own original programming, rather than simply sponsor pre-existing properties.
