New York, NY (Top40 Charts/ MTV International) - MTV today revealed that it will hold a series of free, live music events at the historic Puerta de Alcala (Alcala Gate) in the Plaza de la Independcia ("Independence Square") in Madrid as part of the 2010 MTV EMAs. Over two days, Spanish and international artists will perform a series of free concerts at the Puerta De Alcala, starting on Saturday 6 November with MTV Days, a live open-air concert dedicated to contemporary Spanish artists and bands.
On Sunday 7 November between 6pm and 9:45pm CET, global superstar Katy Perry and worldwide rock sensations Linkin Park will both perform, with a track from each artist beamed directly into the Caja Magica, during the MTV EMA live show. Tens of thousands of music fans are expected to flood the Plaza de Independcia and the Calle de Alcala, which will be closed to traffic to allow fans to enjoy performances by their favourite artists against the spectacular backdrop of the Alcala Gate.
Commented Antonio Campo Dall'Orto, Executive Vice President of Music Brands and MD of South Europe for MTV Networks International: "The Alcala Gate will form a stunning backdrop and inspiration setting for Spanish and international artists to demonstrate their creativity and passion to the world. We look forward to creating a fantastic, one-off music experience for Spanish music fans at this historic site."
The event will be shot in HD and the stage set up will use revolutionary new technology which will incorporate holographic projections of a 'magic box' brought to life live on the stage. Technology will allow the artists to literally step in and out of the box as part of their performances. In addition, MTV will flood the beautiful Puerto de Alcala backdrop with stunning high-quality projections.
The Puerta de Alcala is a monument created by Francisco Sabatini to celebrate the triumphal arrival of Carlos III in Madrid in 1778 and marks the gateway to the Spanish Court. Built of granite and limestone, the Puerta de Alcala boast three big arches topped with lion's heads, with one smaller arch on each side. The very top of the monument is covered in a riot of carved angels, trophies and the coat of arms made by Francisco Gutierrez.
Hosted by Eva Longoria, the 2010 MTV EMAs will broadcast live from Madrid on MTV platforms across the globe from Sunday, November 7th, 2010, 21:00 CET. In the U.S., the two-hour show will premiere on MTV2 at 9:00 PM ET/PT Sunday, November 7th, and a one-hour special highlighting the 2010 EMAs performances will air on MTV at 9:00PM ET/PT Friday, November 12th. The 2010 MTV EMAs will also stream live on www.mtvema.com and Facebook from 21:00 CET on Sunday, November 7th, 2010. In addition to the outdoor gigs by Katy Perry and Linkin Park, this year's show will feature performances by B.o.B, Paramore's Hayley Williams, Ke$ha, Kid Rock, Kings of Leon, Miley Cyrus, Plan B, Rihanna and Shakira. Snooki and Pauly D of MTV's Jersey Shore, Emily Osment, Evan Rachel Wood, The Dudesons and Johnny Knoxville will also make appearances. Bon Jovi will be receiving the first-ever MTV EMA Global Icon award.
For more information about the 2010 MTV EMAs on MTV2, please go to ema.mtv2.com. The 2010 MTV EMAs are sponsored by the new Suzuki Swift, Calvin Klein Jeans and Dell. In the U.S., this year's show is also sponsored by AT&T, Taco Bell and 5 REACT Gum.
To vote for your favorite EMA artists, please go to www.mtvema.com.
For all MTV EMA news and announcements, check out EMAs on Facebook and follow MTV EMA via EMA Twitter.
