Philadelphia, PA (Top40 Charts/ Comcast) - Comcast announced today its second exclusive partnership with Taylor Swift, the global music sensation and multi-GRAMMY Award-winning artist, that will bring Comcast customers a world-premiere 30-second, first listen of four songs from Swift's new album Speak Now, due out in stores on October 25. The partnership will also bring customers never-before-seen interviews with Taylor, revealing her personal insights and experiences behind the songs as well as a comprehensive
Taylor Swift collection including the artist's most popular songs, concert footage and other special features. This music offering will be available only on Comcast On Demand and online at XfinityTV.com at 12:01 a.m. on Monday, October 4.
'I'm really, really excited about Speak Now,' says Taylor. 'And I'm looking forward to reaching out to the fans through Comcast On Demand and online to preview some music and talk about the album.'
Starting on October 4, Comcast will bring viewers a 30-second, first listen to the title track, Speak Now, from Taylor's new album, along with a two-minute interview with Taylor, who shares personal stories and inspirations behind her album and title track. Leading up to the album Speak Now's October 25 release, Comcast will bring customers three additional 30-second first listens, and interviews with Taylor talking about her songs including: 'Back to December' (October 11); 'Mean' (October 18); and 'Story of Us' (October 22). In addition, as part of Comcast's partnership with Taylor Swift, E! News will also bring viewers the same 30-second first listen to this music at 7:00 p.m. and 11:30 p.m. ET on October 4, 11, 18 and 22.
'Last year, our customers loved the exclusive Taylor experience we gave them across our services, and once again they'll be able to experience Taylor like never before,' said Diana Kerekes, Vice President Entertainment Services for Comcast. 'These types of partnerships allow artists to reach millions of their fans and provide our customers the music they want, when and how they want it.'
Comcast will also provide fans with a comprehensive Taylor Swift music collection On Demand and online that includes Swift's most popular videos such as 'You Belong With Me,' 'Love Story,' 'Tim McGraw' and 'Teardrops on My Guitar.' Customers can also view footage from the making of Fearless, along with additional behind-the-scenes content of the video shoot for 'Fifteen;' and Taylor talking about her favorite parts of her sold-out Fearless Tour. Last year, Comcast partnered with Taylor Swift by providing customers the first and only dedicated video-on-demand collection, which included her most popular music videos, behind-the-scenes clips and special programming. Swift is one of the top performing artists of all-time On Demand.
Music continues to be one of the most popular categories of On Demand programming with 50-60 million views every month. Comcast offers everything from music videos to live performances across a wide range of music genres, giving customers an immersive music experience. Featured artists On Demand include Shakira, Green Day, U2, Sheryl Crow, Counting Crows and Mariah Carey.
Comcast's music lineup is part of the company's commitment to deliver more choice and control to its customers through its Xfinity services, which include 100+ HD channels, 50 to 70 foreign-language channels, On Demand video choices increasing to 25,000 and increased broadband speeds of up to 50-100+ Mbps. Xfinity also offers thousands of online entertainment choices through Xfinity TV online as well as applications that enable customers to program a DVR from the Internet or a mobile device, and cross-platform features like Caller ID to the TV and PC.
