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Charts / Awards 22 September, 2010

For An Eighth Consecutive Year The Latin Recording Academy, Eventus And Univision Gear Up For The 2010 Latin Grammy Street Parties

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Miami, FL (Top40 Charts/ Eventus) - The Latin GRAMMY Street Parties begin their journey to the 11th Annual GRAMMY Awards with its first stop in New Jersey and will continue on to top Hispanic communities across the country. The Latin Recording Academy, Eventus and Univision announce the schedule and roster for the 2010 Latin GRAMMY Street Parties. Currently in its eighth year, the "Street Parties" kick-off on Sunday September 26 in West New York, New Jersey between 54th and 60th Streets on Boulevard East and will feature Gilberto Santa Rosa, and some of today's hottest tropical music artists.

Continuing its month long tour the festival will feature performances by Horoscopos de Durango and Montez de Durango in Chicago on October 3rd and Las Vegas on November 7th. Tito "El Bambino" will perform at the festivals in South Florida on October 10th, Dallas on October 17th and Los Angeles on Oct. 24th where he will be joined by Horoscopos de Durango. Other performers will be announced shortly.

This month-long celebration brings the excitement, enthusiasm, and energy of the 11th Annual Latin GRAMMY Awards to Latino communities throughout the United States. The annual awards show will be broadcast live on Thursday, Nov. 11 from 8 - 11 p.m. ET/PT (7 p.m. Central) on the Univision network from Mandalay Bay Events Center in Las Vegas.

"As we enter into the next decade of the Latin GRAMMY Awards it is with great pride that we continue our highly successful Latin GRAMMY Street Parties," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "These events not only pave the way towards the biggest night in Latin music but allow Latin communities to come together and celebrate the diversity of our music and culture. We are extremely excited and proud to bring established as well as emerging artists to various cities across the country and offer these free festivals to all music fans for eight years in a row."

The Street Parties capture the excitement surrounding the Latin GRAMMY Awards by offering an interactive backdrop for attendees to experience live entertainment, sponsor display areas, and product sampling. This leading national Latin music festival series will continue to feature performances by some of Latin music's hottest artists, while serving as a launching platform for emerging talent representing various genres, including reggaeton, regional Mexican, pop, rock en Espanol, and tropical among others.

"As we head into the program's 8th consecutive year, we are extremely proud of what the Latin GRAMMY Street Parties represent to the Hispanic communities nationwide. As the premiere Hispanic music series, reaching hundreds of thousands of Latinos across the country through an essential part of our culture-music, the Latin GRAMMY Street Parties continue to provide participants, artists, consumers and sponsors with an unparalleled entertainment experience," said Eventus President & CEO Nelson Albareda. "We look forward to working with The Latin Recording Academy, Univision and our sponsors on continuing to make the Latin GRAMMY Street Parties the huge success and exuberant event it has grown to be," he added.

The 2010 Latin GRAMMY Street Parties are presented by McDonald's and 7UP. The official sponsor is the Las Vegas Convention and Visitors Authority, which will give away a VIP trip to Las Vegas to experience the 11th Annual Latin GRAMMY Awards ceremony first hand. Registration for the trip giveaway is available at the New Jersey, Chicago, Miami, Los Angeles and Dallas Latin GRAMMY Street Parties. Regional Sponsors Include: Amway, Cadbury Adams and Dr Pepper.

In addition to its U.S. broadcast, the 11th Annual Latin GRAMMY Awards will be broadcast in approximately 100 countries worldwide.






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