50 Cent gives it away

LOS ANGELES (LA Times) - In an effort to battle the downloading blues, Interscope records is upping the ante. Four lucky purchasers of 50 Cent's new G-Unit CD will win a diamond-encrusted medallion worth $12,500 USD.
The album "Beg For Mercy", out November 18th, will see 50 reunite with his original G-Unit crew for a CD sure to be another hit for Eminem's Shady Records, especially with the extra incentive.
"With the amount of different choices that a kid has in his life everyday to be entertained now, we have to add this kind of level of excitement to help make music stand out," an Interscope rep told the Los Angeles Times.