Guitar Goddess & Downtown NYC Impressaria Viva Deconcini Transforms 'Anger Into Beauty' On Fierce, Joyful New Album 'Rock & Roll Lover' Out 7/13

New York, NY (Top40 Charts/ Shore Fire Media) - New York-based frontwoman Viva DeConcini, who's been playing guitar since she was in first grade, has performed everywhere from Bonnaroo to The Kennedy Center, to virtually every sweaty, cramped venue on the Lower East Side. On July 13, Viva will release her second album 'Rock & Roll Lover,' featuring a 7-piece-band and a full horn section written and arranged by Peter Apfelbaum of the NY Hieroglyphics.

The disc's nine tracks, in Viva's words, celebrate rock & roll's power to transform "anger into beauty" -making life's trials and tribulations worthwhile- with joyful exuberance. The album also features a wild, spacey cover of David Bowie's "Moonage Daydream" and a wailing instrumental rendition of the Carole King classic "Natural Woman."

Stream new Viva DeConcini songs on MySpace here: https://www.myspace.com/vivadeconcini

Viva is one of the few women to ever be featured in a 3-page spread in Guitar Player Magazine. She honed her chops during a six-year stint playing guitar and percussion in Brazilian Cyro Baptista's critically acclaimed band Beat The Donkey. She has also jammed with luminaries like Medeski, Martin and Wood and Trey Anastasio. Viva is also a producer of New York City's 'Rock & Roll Burlesque' at The Slipper Room, the multi-performer Dolly Parton tribute "Dolly Would" at Joe's Pub, and regularly conducts a 20-unit drum corps in NYC's Halloween, Pride, and Mermaid Parades.

Catch Viva at the 'Rock & Roll Burlesque' at The Slipper Room on May 27, and stay tuned for details about her NYC album release party in June.

UPCOMING DATES:
May 27 - New York, NY @ The Slipper Room 'Rock & Roll Burlesque'
May 28 - New York, NY @ The Jazz Gallery
May 29 - New York, NY @ The Jazz Gallery w/ Peter Apfelbaum and The NY Hieroglyphics

'Rock & Roll Lover'
U.S. Street Date: July 13

1. Rock & Roll Lover
2. Universal Radio
3. What's Your Sign Baby
4. Moonage Daydream
5. $15 Buzz
6. Go-Go Boots
7. Somebody Else
8. Natural Woman
9. Emily

Viva DeConcini on the Web:
https://www.electricviva.com
https://www.youtube.com/vivadeconcini