BLOOD EQUITY To Be Released In Theaters On November 20 And On DVD On December 1, 2009

OAKS, PA. (Top40 Charts/ MVD) - WALKING SHADOWS is set to release BLOOD EQUITY - a tough look at the dark side of America's Biggest Blood Sport in theaters November 20th and on DVD, BluRay, Hulu, and iTunes starting December 1st. The film begins its theatrical run at Los Angeles's prestigious Laemmles Sunset 5, 8000 W. Sunset Blvd, West Hollywood, CA 90048. For showtimes, check local listings or visit www.laemmle.com.

In recent days, NFL injuries and the "safety" epidemic have caught the attention of Congress, the media, and the nation at large, with outlets such as 60 Minutes, the New York Times, New Yorker Magazine, and the LA Times devoting intensive coverage to the controversial congressional hearings attacking the NFL for its negligence towards its star employees.

Roman Phifer (three time Super Bowl Champion and assistant coach for the Denver Broncos) and his business partners Rico McClinton and Joe Ruggiero produced this hard-hitting film that focuses on the issues facing former NFL Players following their retirement, including their ironic struggle against the NFL Player's Union and the team owners they made rich.

The film features intense, passionate interviews with such notables as Mike Ditka (Player Super Bowl V, VI; Coach Super Bowl XX), Harry Carson (Super Bowl XXI), Willie Wood (Super Bowl XXIV), Cyril Smith, Donnie Green, Tony Dorsett (Super Bowl XXXVII), Darryl Johnston (Super Bowl XXX) who share heartfelt and personal testimonies of living their dreams as NFL players - as well as the dark side of that life and some of the unforeseen nightmares.

A portion of the proceeds from the sale of BLOOD EQUITY benefit the Gridiron Greats. The Gridiron Greats Assistance Fund is a non-profit, 501(c) (3) corporation, established to provide financial assistance and coordinate social services to retired NFL players in dire need of support. To learn more about the GGAF and ways to support its efforts, contact Gridiron Greats Assistance Fund, [email protected] or www.gridirongreats.org/donate/
More information on BLOOD EQUITY at: www.walking-shadows.com/bloodequity