BURBANK, Calif. (Top40 Charts/ Warner Bros. Records) - Back to school season will be a little easier to cope with this fall as the
New Boyz plan to drop their debut album Skinny Jeanz & A Mic
September 15, 2009 on Asylum/Warner Bros. Records.
The trend-setting single 'You're A Jerk' (dubbed 'pretty much perfect' by the New York Times) has become a phenomena and the soundtrack to a culture defined by acrobatic footwork, loud colors, and�much to the chagrin of hip-hop purists and critics alike�their notorious skinny jeans. Abandoning the aloof conventions of their genre, Legacy and Ben J hope that Skinny Jeanz & A Mic will be able to infuse some diversity and youthful nonchalance within a community complicated by warring old and new schools.
The Jerkin' movement has been self-propelled by youth across the country who have recorded and uploaded their own variations of the popular dance to the web, taking the 17-year-old New Boyz from MySpace notoriety onto the national scene. When the official video for 'You're A Jerk' premiered on Music Choice's On Demand network, it debuted at No 1 with close to 1 million views in its first week�the 2nd biggest premiere in the music network's history. And with a lauded performance at the 2009 BET Awards, a heavy video rotation on the MTV and BET networks and a smash-hit Top 10 single at rhythmic radio, this is just the beginning.
The Los Angeles born and bred New Boyz has assisted in redefining the soundscape of Southern California while exposing the region for all of its stylistic subtleties and nuances. And as subjects of profile pieces from the LA and NY Times to FOX News, they�along with fellow groups Cold Flamez, The Rejectz, and The Bangz�have become the ambassadors for this spirit of creativity and unapologetic individuality. 'The Jerk community is a viral community, garnering over 50 million views without advertising,' says Shariff Hassan, co-producer of the Skinny Jeans: The Movement documentary series. 'And because of technology, this movement also marks the first time that youth culture has an international audience instantly.'
And with the success of their first single, the boys insist that there is much more in store for listeners. 'People think we only do jerk music, but we do a whole lot of everything,' says Legacy. 'The album's about the typical teenage life.' The 13-track disc is a compilation of minimalist beats and futuristic synths produced by the group and their peers as a celebration of 'the wonder years' and the stories they are ready to tell.
