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New York, NY (Top40 Charts/ Comcast Cable) - Fuse, the only national network dedicated to music, Live Nation, and Comcast announced today the launch of a cross promotional sweepstakes, "Rock Star for a Year." This one-of-a-kind promotion will give consumers a chance to win two tickets to 20 concerts at Live Nation's Comcast Theatre in Hartford, CT during the 2010 season. The collaboration will include cross promotional opportunities for Fuse, Live Nation and a local cable operator in up to 15 markets on-air, on-line and on location.
"We're thrilled to be working with Comcast and Live Nation on this partnership," said Mike Bair, president, MSG Media. "Given Comcast's role as Connecticut's leading communications and entertainment provider, Live Nation's expertise in the live concert industry and knowledge of what excites concert goers, coupled with Fuse's ability to offer cable providers and concert promoters the opportunity to connect with viewers in a way no one else can through our national reach and Madison Square Garden Entertainment's assets, makes this unique collaboration the perfect partnership."
"This partnership is a natural fit for Comcast, as we are committed to delivering an unparalleled entertainment experience to our Connecticut customers," said Doug Guthrie, senior vice president of Comcast's Western New England Region, which includes Connecticut. "There are memorable performances on the Comcast Theatre's stage each summer and we're pleased to be able to help make one of our Connecticut customers a 'Rock Star for a Year' and give them access to 20 of next summer's unforgettable shows."
Beginning this week, Comcast customers in Connecticut can log on to www.rockstar.fuse.tv/Comcast to enter the sweepstakes. In addition to Connecticut, a winner will be selected in up to 14 major markets across the country, including Boston, Indianapolis, San Diego and more.
"Our job at Live Nation is to connect artists and fans, and Fuse is a direct conduit to some of the most active music fans in the country," said Joey Scoleri, senior vice president of tour marketing/promotion at Live Nation. "We expect this promotion to generate continued excitement and incremental ticket sales for one of the best summer concert lineups in recent memory."
Fuse will collaborate with Comcast to promote the sweepstakes on various cable television networks and online. Live Nation will promote the sweepstakes with co-branded signage and custom television spots that will run on TVs and displays throughout each venue and that will include Comcast in Connecticut.