New York, NY (Top40 Charts/
Music Intelligence Solutions) -
Music Intelligence Solutions, Inc. (MIS), a global digital media company, today announced the launch of uPlaya.com (www.uPlaya.com) introducing the next generation of music analysis and digital promotion for artists and labels globally so that no great song goes unheard again. uPlaya democratizes the music industry by providing instant feedback on the hit potential of music for artists of all genres as well as enabling digital promotion services to increase marketing exposure across online communities such as Facebook and MySpace.
"As major record labels pull back on promotion for new artists, uPlaya provides a needed service by shining a spotlight on the songs of talented musicians from around the world who benefit from an objective validation of their work," said David Meredith, CEO of MIS/ uPlaya. "A strong Hit Potential Score coupled with uPlaya's viral marketing tools can help level the playing field for the millions of artists working hard to break out," added Meredith.
Artists evaluate their music by uploading it on the uPlaya website. The uPlaya service provides instant feedback on a song's potential for commercial success through the newly released version 3.0 of the patent-approved Hit Song Science and Music Universe technology, which applies mathematical algorithms to analyze the underlying patterns of music.
uPlaya helps artists understand the hit potential of their songs within different markets and niches and includes targeted marketing features to help artists' music gain visibility with audiences who like their sound. uPlaya provides a variety of promotional tools such as Album, Song, and Trophy-Case widget applications for artists to use across all major social networks and music blogs.
uPlaya benefits established artists as well as new talent. Robert Lamm, legendary performing artist and songwriter with the iconic band Chicago and CEO of Blue Infinity Music, says "[We] use the latest, most cutting-edge technology, like uPlaya, to find the audiences most likely to have the taste and craving for specific music qualities, be they melodic, groove centric, or lyric driven." Regarding the ability of Hit Song Science to help artists experiment with new sounds, Lamm added, "Musicians tend to want to constantly move into uncharted waters musically, so having an idea of what may work, without completely baffling your audience, and based upon some science, brings a fresh objectivity to music projects."
As part of the site launch, uPlaya and American Songwriter are co-sponsoring the Music Universe Song Contest to provide additional marketing exposure for uPlaya artists. American Songwriter, in its 25th year of helping artists improve the craft of music, will interview and profile the contest-winning uPlaya artist on AmericanSongwriter.com.
The New York Times Magazine previously included Hit Song Science in its annual "Year in Ideas: Bright Notions, Bold Inventions" issue and the Harvard Business School profiled Hit Song Science in a full case study that remains popular at top universities around the world.
