AUSTIN, Texas (Top40 Charts/ Ignacio Pepa Official Website) - Culminating a short sabbatical from his music to reenergize, musician Ignacio Pepa is resuming his solo career by reconnecting to his fans with his first-ever iPhone application. The self-titled application is a milestone for Pepa as he is believed to be the first Latin artist to release a mobile application created for Apple's iPhone. The application gives Pepa's listeners the chance to get up close and personal with him by giving them access to the 'streaming' of his discography, home demos, live recordings, unreleased songs, and photos and videos from his personal collection. He personally supervised the creation of the application for the iPhone and iPod Touch which is available in the iTunes application store. It features an updated biography and customized notes on each song, and a 'fan wall' where participants can communicate directly with him and each other. The new biography reveals never-before shared personal aspects about Pepa's development as a musician and artist. Fans can also exchange twitter messages with him from the application. 'The music industry has been going through a changing of the guard in recent years. The old corporate scheme has fallen and a new one is just beginning to develop,' Pepa explains. 'I started in this business as the old model began to demise so I personally saw the consequences of a purely corporate model where the artist and the fans had to adhere to the record label's rules. That's the reason my second album was independent,' he continues. Pepa's belief in giving the fans accessibility to the artist was the driving force behind the creation of his iPhone application. 'It's about speaking to your niche audience. Technology now allows us to do that. The power is now in the hands of the fans. I, for one, could not be happier about it,' he resonates. Sitting in the driver's seat of the application allows Pepa the ability to communicate with his fans on a daily basis as the content is dynamic and can be updated in minutes in real-time. "I believe people's attitude about music is changing. Buying is conditioned. The fans want access to the music and to the artist, all the time. They want a more meaningful connection with the artist whose work they enjoy. I am ecstatic that technology now allows for that. Creating my own little world where people that like what I do can communicate with me directly, we can now relate on a more personal level. This is an important step into the future of the music business." Pepa is readying his next release entitled 'Songs for the Fall of an Empire,' a two-song package including 'Defeat' and 'Something Was Bound to Happen,' and features the American School Choir from his native Puerto Rico. The songs will be available through the application at the end of May and will be released on iTunes at a later date.
For more information on Pepa visit www.myspace.com/ignaciopr or www.twitter.com/radioig.
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