NEW YORK (Top40 Charts/
Music XRay) - Over the past eighteen months, Platinum Blue
Music Intelligence (PBMI) has quietly licensed and developed music information retrieval technology, assembled a skilled team and raised investment capital to help song owners bypass the need to aggressively promote music.
PBMI's initiative to alter the music promotion landscape is called
Music Xray (corp site: www.MusicXray.com product site: www.MusicXray.net).
The toughest challenges facing every artist are finding an audience for a song and obtaining mass-market exposure. Music Xray begins to address these challenges by combining everything an artist needs to measure, monitor and grow the market demand for their songs into a simply designed, widget-like song capsule.
The song capsule is comprised of modules that expand and collapse when clicked upon. Each module expands to reveal key information about a song such as its market potential as measured by computer, its current market traction, blog mentions, social network activity and soon real time monitoring of a song?s peer to peer trades. Each Music Xray capsule also combines the best solutions for song submission, song showcasing, basic licensing (including creative commons), song sharing, simple distribution, controlled downloading, professional crosschecking and public commenting. All data is controlled by song owners, validated through consumption pattern monitoring, and ultimately reviewed by qualified professionals (details below).
Those who have Music Xrays for their songs can opt to have their songs included in a database that will be open and intelligently searchable at www.musicxray.net through powerful music retrieval tools that will enable both music industry professionals and consumers to easily and rapidly filter through music to obtain the songs and playlists that match their selected filtering criteria. For example, only songs - that sound like ?Satisfaction? by Rolling Stones, have 130 beats per minute, have market potential above 50% in the rock genre and have the words ?Russian roulette? in the lyrics - could be filtered out and considered for a specific license opportunity.
Song owners will even be able to submit their songs to qualified experts who are compensated to crosscheck Music Xray?s automated analysis. This has the added benefit of exposing songs directly to the industry audience many song owners are attempting to reach anyway.
The overarching proposition at www.musicxray.net is to create an open platform that enables the unprecedented filtering of music.
Example Music Xrays
https://www.musicxray.net/xrays/271
https://www.musicxray.net/xrays/270
https://www.musicxray.net/xrays/11
Investment
The launch of Music Xray comes on the heels of the closing of an angel round of funding. Investors include Acquamedia, S.L. (a Barcelona-based mobile content provider), Harold (Hal) Vogel (an industry analyst and author of Entertainment Industry Economics), Josh Eliashberg (Professor of Marketing at Wharton School of Business), Jordi Duran (founder of Internet portal Ol? - later Terra Lycos), David Kessler (an executive and professional in the space), Bruce Warila (technology entrepreneur), and others.
New Technology Team
Joining the company as Chief Technology Officer and Strategist is Bruce Warila. Bruce is a serial entrepreneur, investor and technologist focused on the music industry.
As Chief Scientist, Mark Sandler brings years of experience as head of Queen Mary University's Centre For Digital Music. He's a world leader and respected researcher / writer in the fields of Music Informational Retrieval, Music Informatics, Semantic Web for Music, Semantic Audio, Intelligent Editing Systems, and 3D Sound.
Jeff Durand joins the team as Director of Engineering. Jeff is a researcher and developer focused on social media application development, application design, artificial intelligence, probability and statistical analysis and cloud-computing solutions.
Company Statements
Mike McCready, co-founder and CEO of Music Xray said, ?These announcements are the culmination of almost three years of hard work at the company and persistent conviction for more than eight years that music informational retrieval technologies will play a game-changing role in the new music industry. Now, with the launch of the Music Xray product, we?ve introduced an incredible tool that fills an important gap in the digital music landscape and is complimentary to almost every other offering already in the marketplace.
'Additionally, I?m very pleased to welcome these talented and skilled professionals and visionary investors to our team. We look forward to forging new partnerships and to continuing to build our company.?
About Music Xray (Platinum Blue Music Intelligence, Inc.)
New York, NY based Music Xray provides consulting services, recommendation solutions, and other proprietary and open technologies to the music industry. Music Xray was founded in December 2005 by Mike McCready and Tracie Reed, executives who pioneered the field of business applications for Music Information Retrieval, and in 2003 introduced Hit Song Science at their former company. For more information on Music Xray, please contact [email protected] or visit www.musicxray.com.
