Portland, OR (Top40 Charts/ Rumblefish) - Rumblefish, Inc., a music licensing and sonic branding agency, has been selected as the exclusive music provider for Virtual Active's new video programming content. The content, the first-of-its-kind to be released to market, is designed to change the gym enthusiast's cardio-workout by taking the exerciser to beautiful outdoor locations from the convenience of their neighborhood gym.
The content is being offered to fitness gyms nationally. Once purchased, the video programming is installed on gym treadmills, exercise bikes and elliptical machines. As exercise enthusiasts work out on machines installed with Virtual Active content, they are taken on visual journeys such as guided hikes to the summit of Mt. Whitney, road cycling excursions and even cultural tours all over the world. Each video is carefully paired with Rumblefish's unique, fully licensed music selections to help propel the visual experience and ultimately make exercising more dynamic, efficient and satisfactory.
"This revolutionary video content is shaping the way people work out, allowing them to run, hike, or cycle in beautiful destinations around the world right from their treadmill video screen," said John Ford, CEO of Virtual Active. "When looking for the perfect music partner," he continued, "Rumblefish stood out from the rest, with both its catalog of authentic, independent music and its ease of technology architecture. Exercise enthusiasts will now be able to watch our unique content with superbly matched music to help further improve their workout experience."
Produced as the director literally runs or hikes alongside the action with state-of-the-art camera stabilization equipment on extremely technical and physically grueling terrain, these videos are unprecedented. During initial testing viewers have said that their overall workout experience seems both "shorter" and "easier" due to the video quality, compelling content and mood appropriate music - qualities that most individuals seek when working out.
As Virtual Active began production they also began a search for the most content appropriate, commercially pre-cleared music to help drive the visual stories that vary from educational to cardio-challenging. Virtual Active tapped Rumblefish, Inc. as its exclusive partner. Rumblefish was chosen due to the musical breadth and diversity of its catalog as well as its ability to flexibly and easily marry its technology to that of Virtual Active's visual content.
"Virtual Active delivers a ground-breaking exercise experience that will change the fitness industry and we're very proud to be a part of it," stated Paul Anthony, Rumblefish CEO and Founder. "Our hand-picked songs for Virtual Active workouts will inspire the spirits and minds of fitness enthusiasts, decreasing perceived exertion and improving performance."
