NEW YORK, NY. (Top40 Charts/ VH1) - LG Electronics MobileComm U.S.A., Inc. (LG
Mobile Phones) and the VH1 Save The
Music Foundation today announced a partnership with Grammy-Nominated singer-songwriter Natasha Bedingfield. Bedingfield is donating a live version of her song "
Angel" - off her sophomore release, Pocketful Of Sunshine, to create an exclusive ringtone to benefit The Foundation. The ringtone can be purchased for $2.99 and will be available beginning Wednesday, July 16 through
September 28 at save.vh1.com. Consumers are also able to text SAVE to shortcode 66555 to purchase the ringtone. The promotion will be featured in a vignette highlighting
Natasha Bedingfield in her quest to raise awareness and the necessary funding to make sure that music is available for as many children as possible.
"At LG Mobile Phones, we are passionate about the importance of music education," said Ehtisham Rabbani, vice president of product strategy & marketing of LG Mobile Phones. "Ringtones are one of the many ways people can bring music to their phones, and we're excited Natasha Bedingfield has joined our partnership with VH1 Save The Music to help raise awareness and additional funding through this mobile experience."
"We are thrilled that both LG Mobile Phones and Natasha Bedingfield have made this commitment to The Foundation and music education," said Paul Cothran, executive director, the VH1 Save The Music Foundation. "Through this partnership, we will continue our mission of restoring instrumental music education programs in America's public schools and raising awareness about the importance of music as a part of every child's complete education.
The vignette will air regularly on VH1, VH1 Classic, VH1 Soul throughout the summer, and will be available on vh1.com and vh1savethemusic.com throughout the promotion.
Natasha joins other prominent artists, including Jon Bon Jovi, John Mayer and Roger Waters who pledged support for the campaign by performing at the VH1 Save The Music's 10th Anniversary Gala last September which was also sponsored by LG. The Gala served as the official kick-off of the partnership between LG Mobile Phones and the VH1 Save The Music Foundation.
LG and VH1 Save The Music joined forces for a year-long, multi-faceted partnership. The 2007-2008 program includes a $250,000 donation by LG to The Foundation to support their ongoing efforts to restore music education programs in public schools across the country. As part of the campaign, LG Mobile Phones produced a 'Come Together' public service announcement that showcases the many talented students who benefit from these music programs. This PSA began running on VH1 in the fall of 2007 and continues to air today; it can be found at https://www.LG4music.com.
