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Music Industry 09 July, 2008

The Orchard Flips Over Acrobat

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LONDON, UK. & NEW YORK, NY. (Top40 Charts/ Orchard) - Acrobat Music Group, the specialist UK catalogue and re-issue label, have re-signed to The Orchard, a global leader in digital music and entertainment, for exclusive world wide digital distribution and marketing. In addition to bolstering the number of tracks offered by Acrobat, the expanded deal grants The Orchard the rights to offer Acrobat's catalogue for use in The Orchard's growing creative licensing and brand entertainment divisions.

The renewal follows five years of sustained growth in Acrobat's digital sales, and the groups aggressive expansion reflected in its recent acquisition of the extensive TKO master catalogue coupled with a move into frontline product with upcoming releases from Acrobat's recent artist signings, Loungeclash and The Khans, and the opening of the groups US operations based in New York.

Acrobat's acquisition of the TKO catalogue has added over 22,000 original major artist titles, including recordings from Frank Sinatra, Duke Ellington, Patsy Cline, Willie Nelson, Jerry Lee Lewis and Bill Haley, many of which have not been previously available for download.

Commenting on the deal, John Cooper, CEO Acrobat Music Group said, 'We are very pleased to renew our deal with The Orchard; we have enjoyed a very long and successful relationship with them and are happy to be part of the digital revolution.'

'Over the past five years, we've been incredibly fortunate to count Acrobat as a client and friend. Even prior to their acquisition of TKO, they offered a magnificent catalogue, and it is wonderful to now have the opportunity to expand that offering for music fans around the world," said Greg Scholl, President and CEO of The Orchard.

About Acrobat Music Group
Acrobat is a UK-based record label specialising in collectors' and re-issue CDs across just about every genre of music. Acrobat have CDs by some of the biggest names in music, from Frank Sinatra to Duke Ellington, Patsy Cline to Willie Nelson, Jerry Lee Lewis to Bill Haley, as well as a huge selection of more hard-to-find artists and frontline artists like Loungeclash and The Khans.

In 2007 Acrobat music group purchased The Kruger Organisation catalogue, the purchase of the TKO catalogue of recordings has a library of over 22,000 original artist titles including Miles Davis, Billie Holiday, The Chamber Brothers and Nina Simone spanning genres from jazz to blues to country to rock n roll. This catalogue is now being exploited in both physical and digital formats, with Acrobat continuing to make its product available through exclusive deals with Pinnacle, The Orchard, overseas distribution and licensing relationships.

About The Orchard
The Orchard (NASDAQ: ORCD) controls and globally distributes more than 1.1 million songs and over 3,000 hours of video programming through hundreds of digital stores (e.g. iTunes, eMusic, Google, Netflix) and mobile carriers (e.g. Verizon, Vodafone, Bell Canada, Moderati, 3). With operations in 27 countries, The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. A pioneer in digital music and media services, The Orchard fosters creativity and independence. For more information, please visit us at www.theorchard.com.
The Orchard is a registered trademark and The Orchard logo is a service mark of Orchard Enterprises NY, Inc. All Rights Reserved.






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