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Music Industry 18 January, 2008

Gibson Guitar Hosts the Gibson Lodge at the 2008 Sundance Film Festival in Park City, Utah January 19-23, 2008

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LOS ANGELES, CA. (Top40 Charts/ Gibson Guitar) - Gibson Guitar, the world's premier musical instrument maker and leader in music technology will host their official lodge at the Sundance Film Festival in Park City Utah. The Gibson Lodge, known for attracting some of the most famous attendees of the festival will once again offer Fireside Jams and an opportunity to promote Music Rising, a campaign founded by U2's The Edge, producer Bob Ezrin and Gibson Guitar Chairman and CEO Henry Juszkiewicz.
Music Rising will be the theme of this year's lodge with special visual displays. The campaign has aided over 2,500 musicians and over 40,000 students and parishioners since its launch in 2005. Limited Edition Music Rising Epiphone guitars will be on display for all celebrities to autograph which will later be auctioned off for the charity at the Icons of Music Sale in New York in May 2008. Gibson Guitar has also partnered with Entertainment Tonight (ET) and Getty Images who will host exclusive television segments from the lodge and provide celebrity portraits.

During the festival, the "By Invitation Only" Hospitality Lodge, located at The Miners Club, 592 Main Street, will include Gibson Fireside Jam Sessions, ET Interviews, and Getty's Portrait Studio from 10:00 AM to 6:00 PM daily.

ET will showcase the Gibson Fireside Jam Sessions as well as up to the minute happenings from the Sundance festival, with Getty's talented photographers capturing the stars in their most candid moments, and Gibson Guitar will "rock the house" with impromptu jam sessions in the cozy environment on Main Street.

While waiting to pose for their Getty Images portraits or interview with ET, guests will have the opportunity to jam with a collection of Gibson Guitars and a live back-up band. Every year, the jam sessions are charged with high energy and will be the place to occupy the celebrities' time and provide an escape retreat at one of the hottest spots in town. Celebrities such as Justin Timberlake, Jared Leto, Mandy Moore and many others have rocked out on Gibson Les Paul guitars, Epiphone guitars and Slingerland drums.

In addition, celebrities and VIPs will have exclusive use of the state-of-the-art Gibson Tour Bus which will be used for media interviews and shuttle in Park City.






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