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Music Industry 16 November, 2007

GoTV Networks & Gibson Guitar Launch The Artist-Minded Gibson Green Room

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SHERMAN OAKS, CA. (Top 40 Charts/ GoTV Networks) - GoTV Networks, the first and largest mobile entertainment provider, announces today a partnership with Gibson Guitar, the world's premier musical instrument maker and leader in music technology. The partnership joins the iconic brand to the world of mobile entertainment through GoTV Music Group with a series featuring various musical artists and performances to air on the aptly titled Gibson Green Room.

The series is produced exclusively by GoTV, and will be distributed across top tier mobile carriers through the Altitude channel in the U.S. (AT&T Sprint, Alltel, etc.). First up in the Gibson Green Room weekly series are featured artists Cartel, Dropkick Murphys, The Thrills, Ferraby Lionhear, and many more. In addition to the launch of the Gibson Green Room, various promotional initiatives will be introduced. The series kicked off with a special episode exclusively covering the Vans Downtown Showdown, a skateboard competition taking place at Paramount Studios in Los Angeles with a simulated downtown New York theme.

"This partnership is a perfect merger. Being able to watch your favorite bands and discover new artists on mobile by partnering with such an iconic brand is just the beginning of our plans for 2008 with Gibson Guitar," says Rachael McLean.

"The Gibson Green Room will offer music enthusiasts a unique opportunity to experience their favorite artists through various mobile platforms," said Henry Juszkiewicz Chairman and CEO of Gibson Guitar. "We are always striving for new and innovative ways to interact with our consumers and GoTV's Gibson Green Room gives us a perfect opportunity."

Together, GoTV and Gibson are set to connect the mobile space with the general public to create the perfect musical amalgamation.






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