PARROT Ramps Up Its Marketing Actions In The Music World

PARIS, France (Top 40 Charts/ Parrot SA) - PARROT, the market leader for wireless mobile phone devices, is positioning itself on the music market at the end of this year, joining forces with today's biggest artists to promote its growing range of wireless speakers, and more specifically the PARROT PARTY, the very latest portable wireless speaker from the PARROT brand.

David Guetta, a leading DJ and artist from the French electronic scene, and the Chemical Brothers, one of the most emblematic groups for British electronic music, have chosen to link up with PARROT and promote the PARROT PARTY as today's hottest speaker.

With its innovative design, robustness and carefully thought out finishings, the PARROT PARTY has everything to win the general public over. Easily transportable, it allows you to enjoy and share your favorite music in the most unusual places, all fully wireless thanks to the Bluetooth(R) technology.

Parrot is clearly positioning its new latest generation digital portable speaker with artists in tune with their time.

This way, the PARROT PARTY will be showcased in the video for the second single from David Guetta's album POP LIFE, "Baby When the Light". A co-branding operation was also carried out on TF1 and M6 throughout September, encouraging consumers to enjoy their music wirelessly thanks to the PARROT PARTY.

In the UK, the first 4,000 people to buy the PARROT PARTY from John Lewis stores will be able to download free of charge the latest Chemical Brothers album, WE ARE THE NIGHT, and enjoy it directly on the PARROT PARTY speaker without any wires.

"We are delighted with these partnerships that associate our brand with leading international artists. This is an opportunity for PARROT to assert itself as a major player on the wireless music market and intelligently promote the latest product from our range of wireless hi-fi speakers", explains Henri Seydoux, PARROT's CEO and founder.

To find out more about the PARROT PARTY and the rest of Parrot's wireless speaker range, visit https://www.parrotsound.com or https://www.parrot.com.