 SAN DIEGO, CA. (Top40 Charts/ Verve Records) - Brickfish, the online content marketing platform, and music label Verve, today announced the launch of the 'Design a Tour Poster for Ledisi' campaign inviting R&B fans to create a tour poster for soul songstress Ledisi. The contest, located at https://www.brickfish.com/music/Ledisi is searching for the poster that best captures Ledisi's mesmerizing blend of hip hop and jazz. 'The campaign is a great way for Ledisi to connect on a deeper level with her fans by enabling them to create their own representations of her music and to allow others to vote on and review the entries,' said Matthew Fitz-Henry for Verve. 'The vibe of Ledisi's music, evident on her latest album 'Lost and Found,' is uniquely emotional and intense. We are looking for the fan who can best interpret her energy in an original poster design.' Entrants will upload their original tour poster designs after which anyone can review the entries and vote for their favorites. The grand prize winner will be hand picked by Ledisi from the top 50 entries and will receive an iPod loaded with the 'Lost and Found,' album, while the poster design will be produced for future use. A second place winner, chosen by vote-score, will win an autographed 'Lost and Found' CD and a Verve Swag pack including five CDs from Verve artists. According to Fitz-Henry, the Brickfish marketing platform serves as the perfect vehicle for Ledisi to bond with existing fans while introducing her music to new listeners through the viral power of User-Generated Content (UGC). The platform offers several content sharing tools that enable users to distribute their favorite creations with friends and peers through email, Instant Messaging and hundreds of Internet sites, increasing the number of people exposed to the artist's music. 'There's a surplus of great music on the Internet but it's difficult to find, so more and more people are looking to their peers for recommendations on what's great,' said Shahi Ghanem, CEO of Brickfish. 'UGC driven campaigns like this help bring music fans together so they can share and compare their favorite finds. This campaign serves as a great catalyst for that kind of authentic endorsement and also provides Ledisi with first hand feedback of her music.'
The 'Design a Tour Poster for Ledisi' campaign ends October 10. For more information about Brickfish and full campaign rules visit www.Brickfish.com.
| 
