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Music Industry 15 August, 2007

MySpace Band Uses Innovative Technology to Broadcast Live Internet Concert

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SACRAMENTO, CA. (Top40 Charts/ Network Foundation Technologies) - Emerging unsigned bands with homepages on MySpace are always looking for creative ways to reach more fans and at the same time gain the attention of record labels. Locally based band "Without Tomorrow" accomplished both with a live Internet broadcast performance from The Boardwalk in Orangevale, CA. "We just recently reached over a million song plays on our MySpace page and thought that it would be great to celebrate that milestone with a free live concert broadcast over the internet," said Jeremy Unruh, the bands co-founder and drummer, "But until we found NFT, the bandwidth cost to reach all our fans was way too much." Made possible by Network Foundation Technologies (NFT) patented software, the group was able to leverage off their huge MySpace fan base, and interact live with their massive fan base all over the world. The concert was enjoyed by viewers from across the country.

Network Foundation Technologies has broadcast similar events for Stonesour (Roadrunner Records) and former Limp Bizkit guitarist Wes Borland's new project "Black Light Burns" (AMG), in partnership with FMQB (www.fmqb.com).

Fred Deane CEO, FMQB, remarked, "We believe NFT technology opens up a whole new era of opportunities for the entire spectrum of the music business."

Marcus Morton, President of Network Foundation Technologies, added, "This is the first time that an up and coming band has been able to reach beyond the pages of MySpace and give a live worldwide concert to all their fans free of charge, and we are delighted to have been able to make this broadcast possible. We believe this opens up incredible opportunities for other MySpace bands to expand their fan base."






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