CHICAGO, IL. (Top40 Charts/ Cellit PR) - Cellit, LLC: Dallas-based heavy metal band
Drowning Pool and the Iraq Afghanistan Veterans of
America (IAVA) have launched a campaign, 'This is for the Soldiers,' to help troops returning from the front lines cope with mental health issues that may have arisen from their service. To enhance the reach of their message, the two groups have announced a new partnership with Cellit
Mobile Marketing to bring their cause to the mobile audience.
The 'This is for the Soldiers' campaign is asking Americans to support legislation currently before Congress which addresses the urgent need to get better mental health care for veterans. The campaign began as a website (www.thisisforthesoldiers.org) which hosts a petition urging Congress to support the Lane Evans Mental Health Care Reform Bill. Now, with the help of Cellit's innovative mobile technology, the public can sign the petition via their mobile phone. Users simply text 'Soldiers' to 30364 and they are walked through a three-part petition process. Upon completing the process, the user will be signed up for the petition to support the bill.
"We have had the opportunity to meet the troops overseas, come back to the states and get invited to different bases in different cities. We have spent countless time with soldiers who do what they do without question and you can't help being touched by that,' said Drowning Pool lead singer Ryan McCombs.
'Whether you're for the war or against it, everyone has an obligation to support the men and women serving our country,' said Paul Rieckhoff, IAVA Executive Director. 'Our alliance with Drowning Pool provides a great platform for raising awareness among young people about the challenges veterans face. At least one in three Iraq veterans will cope with a serious mental health issue, like depression or Post Traumatic Stress Disorder. It's crucial that we put systems in place now to help them.'
'We are honored to facilitate such a noble effort,' said David Wachs, president of Cellit. 'With the interactivity, reach, and ease-of-use of our technology, Cellit is in a unique position to help bring this message to all the people who may be unaware of the plight of the soldiers, and help them show their support by making the petition process as simple as possible. We are excited to have Drowning Pool promote signing the petition during their concerts, and we hope to see record numbers of text messagers participate in the process.'
