SAN ANTONIO, TX. (Top40 Charts/ AT&T ) - AT&T Inc. (NYSE: T) has announced plans for an upcoming multipronged, cross-platform effort to give consumers greater access to exclusive music content from AT&T blue room (https://www.attblueroom.com), including the launch of a 24-hour streaming radio "Festival channel." Also included, for the first time, is the on-demand availability of archived music performances from Coachella and other festivals across AT&T TV services.
"We continue to look for ways to build on the past success of AT&T blue room music by delivering more and more ways for fans to connect with and immerse themselves in the music they love," said Mikal Harn, vice president, AT&T Consumer Marketing. "Starting with the webcasts, which continue to be huge, and now with the addition of features such as the streaming blue room radio, we are giving people what they want while highlighting the benefits of a great broadband experience - it's a win-win for everyone."
Dedicated Online Radio Channel
Since fall of last year, AT&T blue room music has offered fans the opportunity to expand the live webcast experience through the 24-hour streaming blue room radio Festival channel. Beginning this week, AT&T will expand blue room radio to include four additional channels, which will provide a unique parallel to current blue room music content.
Through a unique programming relationship with CBS RADIO, 24 hours of original programming each day will be delivered in five "station" formats: Top 40 Hits, Rock, Pop, Country and the Festival channel. The stations will also air special features that direct blue room visitors to specific artist sections in the blue room for additional artist content and promotions.
From the PC to the TV
For the first time this year, AT&T will also make exclusive blue room festival performances available for viewing as on-demand, archived video on the TV screen as part of AT&T U-verse(SM) TV and AT&T Homezone(SM) services.
Beginning on June 13, U-verse and Homezone customers will have on-demand access to performances from the recent Coachella celebration.
"We've worked hard to secure some of the best live music performances around the country for AT&T blue room visitors over the past few years, and now we're in prime position to extend that experience across screens to our video customers as well," said Dan York, head of content and programming, AT&T Entertainment Services. "We're showing consumers that AT&T is not only a trusted communications provider but also a provider of unique and quality entertainment as well."
A Tradition of Providing Music Festival Content
AT&T has served as the exclusive online destination for live Bonnaroo webcasts for two consecutive years.
Throughout the summer and into fall, blue room music will continue to deliver some of the biggest live festival performances from shows, including:
- Lollapalooza (Chicago) - Aug. 3 - 5, 2007
- Austin City Limits Music Festival (Austin, Texas) - Sept. 14 - 16, 2007
- Vegoose (Las Vegas) - Oct. 27 - 28, 2007
Festival lineups and specific details will be announced closer to each event.
AT&T blue room music is part of the blue room experience (https://www.attblueroom.com), which brings together gaming enthusiasts, music fans, tailgaters and the Hollywood-minded through a single online portal that houses AT&T's unique sports, music, gaming and entertainment content. Launched in October 2006, blue room gives fans access to live entertainment, candid interviews, celebrity-athletes and spirited commentary on everything from music to politics to celebrities as part of a strategic initiative to link the AT&T brand to premier communications and entertainment experiences.
AT&T blue room features several groundbreaking online portals that, when put together, offer a wide range of content, such as live performances and candid interviews. The blue room and its online channels have helped to drive the promotion and sales of the company's core offerings - high speed Internet, wireless, voice and video - while building affinity for the AT&T brand in the entertainment space. For the complete array of AT&T offerings, visit https://www.att.com.
Note: This AT&T release and other news announcements are available as part of an RSS feed at https://www.att.com/rss.
