SAN MATEO, CA. (Top40 Charts/ RockYou/ SNOCAP) - RockYou!, the leading provider of widgets on the web, today announced that the company has partnered with several of the most cutting edge music companies including SNOCAP, Fliptrack, Pump Audio and Nettwerk Records. RockYou! provides a unique way to showcase and experience online music. The company serves over 360M free music plays a month on existing widgets such as slideshows. These musical widgets can be added to most personal blogs and social networks. RockYou!'s partnerships will expand the music choices and artists that users can choose from to personalize their RockYou! widgets. It also gives RockYou! music partners an outlet to promote and expand their artist fan-base.
'RockYou!'s user base is a young audience, who is open to exploring new music and cool ways to share it with their friends,' said Jia Shen CTO and co-founder of RockYou!. 'Artists have realized that giving users access to tracks as background music for their sites, slideshows among other widgets, only enhances the user experience, but more importantly, truly offers them an incredible outlet to be discovered and retain new fans. RockYou! currently showcases hundreds of artists music for people to sample and insert into their widget of choice.'
To start, RockYou! has partnered with SNOCAP, the premier music technology company for direct artist-to-fan online distribution, to promote select hot bands and artists selling through SNOCAP. Allowing RockYou! users to discover and use songs from cutting-edge, emerging talent in their widgets, is great for both artists and fans – creating yet another channel for breaking new talent. RockYou! will also enable SNOCAP MyStores on RockYou! to sell music on the RockYou! Site offering fans an immediate opportunity to purchase music that strikes a chord with them.
'RockYou! has a deep involvement with music and we strive to give our users legally available tracks that they can use to enhance their widgets on their personal sites,' said Lance Tokuda, CEO and co-founder of RockYou!. 'We are committed to working with the music labels and bands as well as the companies who enable them to have an online presence, to offer new ways in which music and their brand can be accessed, enjoyed and represented. Creating partnerships with companies like SNOCAP, Fliptrack, Nettwerk Records and Pump Audio only strengthens the notion that these companies are forward thinking and looking for cutting edge ways to better serve their artists and reach fans.'
RockYou! has also entered a partnership with Fliptrack, a leader in user-generated musical slideshows and videos. The partnership gives RockYou! access to Fliptrack's catalog of more than 240,000 songs for use in music slideshows and videos. In addition, RockYou! will introduce FlipTrack music synchronization technology to slideshows as well. Music tracks offered by Fliptrack will also be available for RockYou to leverage in other widgets, providing additional distribution for Fliptrack's music partners. The companies have also agreed to jointly collaborate on future music contests and promotions.
'We look forward to working with RockYou! and providing added functionality to their users, expanded distribution of our technology and new promotional opportunities for our music partners. Fliptrack has quickly emerged as a leader in the world of user-generated content,' said Stewart Putney, CEO of Fliptrack. 'Our technology provides a unique way for consumers to easily and legally create and distribute their own media.'
RockYou! continues to leverage existing partnerships with Nettwerk Records, one of the leading and most forward thinking music labels and publishers, and Pump Audio, a top, cutting edge agent for independent musicians, digitally connecting them with buyers in the mainstream media. Nettwerk has made available some of their top artists from their library for RockYou! users to download for free and embed into their favorite widgets. Similarly, Pump Audio has made available over 300 independent artists on the RockYou! site and are exploring new ways to promote and market their music library to RockYou!'s community.
'Working with RockYou! has given our artists an incredible new way to reach a vast audience across the web,' said Brent Muhle, General Manager of Nettwerk Music Group, 'The artists that we work with understand the value of providing their music for people to use and experience it in ways that haven't been done before. The opportunity for Nettwerk to promote and leverage new bands by allowing RockYou! users to implement music on their widgets, really shows how dedicated we are to exploring alternative distribution formats.'
