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Music Industry 08 May, 2007

MySpace Launches Fully Localized Site in Canada

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TORONTO, Canada (Top40 Charts/ MySpace PR) - MySpace, the leading lifestyle portal, announced today the official launch of its Canadian community. The MySpace Canada site is fully localized and available online in both French (https://cf.myspace.com/) and English (https://ca.myspace.com/). In celebration of its fifteenth localized launch overseas, MySpace will host its first Canadian event, a Secret Show performance featuring rock band Billy Talent (https://www.myspace.com/billytalent) in Toronto on May 14, 2007.

'Our goal with the launch of MySpace Canada is to make the site even more relevant to the Canadian community,' said MySpace SVP and General Manager for International, Travis Katz. "There is an incredible creative community in Canada, and with this launch we will be better able to showcase the artists, comedians, and video content that our users are most passionate about, while creating a truly Canadian home for our users online."

MySpace Canada's local community is part of MySpace's existing global network with localized sites in the United States, the United Kingdom, Japan, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Netherlands, New Zealand, and Latin America. MySpace boasts more than 100 million member profiles worldwide according to comScore Media Metrics, with nearly six million users in Canada alone.

Jane Tattersall, the company's first Canadian hire, will oversee Canadian marketing and content initiatives in her role as Director of Marketing. Jane comes to MySpace with an extensive background in marketing and music having served as Marketing Manager at EMI Music Canada, General Manager at AddVice Marketing, and Manager A&R at Jive/Zomba Records. With Jane's addition, MySpace aims to position itself as a premiere portal for Canadian specific content and events.

MySpace will commemorate the official launch of the Canadian site by hosting a Secret Show in Toronto on May 14 featuring hometown heroes Billy Talent. Warner Music Canada's Billy Talent is a Juno award winning band, and Warped Tour veteran. Billy Talent has over 270,000 friends and their hit song 'Red Flag' has over 2,600,000 plays on MySpace. Fan can visit the official Billy Talent profile on MySpace to learn more about the band and upcoming performances (https://www.myspace.com/billytalent). The MySpace Secret Show is free for attendees, and details will be available on www.myspace.com/secretshowsca prior to the show.

Since MySpace's official launch in January 2004, music has been a cornerstone of MySpace's success with more than three million bands offering fans exclusive access to their profiles and music projects. With the local launch of Secret Shows, registered MySpace members have the opportunity to hear about upcoming shows happening in their area. Past Secret Shows in the have included diverse acts such as Franz Ferdinand, Gnarls Barkley, The Killers, James Blunt, and Tenacious D amongst others.






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