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Music Industry 11 April, 2007

Fresh Music Library Content Now Available on Orpheus, the Industry's First Web-Based Music Customization Service

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PHILADELPHIA, PA. and HANOVER, NH. (Top40 Charts/ Steeprock Media) - Today, the Fresh Music Library and Steeprock Media, Inc. announced a partnership to bring together the industry-leading Fresh production library with Orpheus(TM), the industry's first web-based music customization engine.
This powerful collaboration offers producers of video, web, and corporate media the ability to instantly customize the most popular Fresh Music cues to fit the specific needs of their projects.

"We are extremely pleased to offer this outstanding content as part of the developing Orpheus solution," said Dr. Greg Wilder, president of Steeprock Media, Inc. and creator of Orpheus. "By combining the outstanding Fresh library with the power of the Orpheus web engine, we are able to offer media producers a high-quality customized product for a fraction of the cost required to commission original music."

Orpheus instantly creates music "made-to-order" while maintaining the low cost and ease of use of a traditional music library. The system maximizes the presentational impact of both foreground music and underscoring, allowing users to set exact cue lengths, choose instrumentation, place custom hits, and build thematically related cues - all from their web browser.

"Fresh has always prided itself on introducing new and innovative concepts to the music production world," said Wes Talbot, Creative Director of Fresh Music. "We feel that this partnership with a forward thinking and creative company such as Steeprock Media and their Orpheus product is a perfect marriage of content, marketing and engineering."

Fresh Music has always delivered on the promise of high-quality, low-cost production music that enables producers with tight budget constraints to create high-end results that exceed client expectations. The Fresh Music Library maintains a loyal and fast-growing customer base that includes NBC Television, Wendy's, AT&T, HBO, Fox Television, and JC Penney.






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