Warner Bros. Records Chooses Musicrypt's DMDS For Major U.S. Release

Toronto, Canada. (Top40 Charts/ Warner Bros. Records) - Musicrypt Inc, the leader in secure digital media distribution, today announced that it has successfully delivered the highly anticipated new single by the multi-platinum selling band Linkin Park to radio stations across the United States. On Monday morning April 2, 2007 at 7am ET, DMDS delivered the single "What I've Done" simultaneously to hundreds of radio programmers. This exclusive, historic delivery marks the first time that a major record label in the US has released a significant new single entirely by digital means to radio, thereby eliminating the major expense of producing and shipping physical CDs. Today, the song "What I've Done" debuts at No 1 on the BDS and Mediabase Alternative charts.

The Warner Bros. promotional staff worked hand in hand with the Musicrypt marketing team for the week leading up to this release. This marketing campaign included a daily electronic notification (eNote) leading up to the release date, a 30-sec stream of the song and exact, to the minute time of availability via DMDS. Because of this collaborative effort, over 95% of Mainstream Rock and Rock Alternative chart-monitored radio stations were simultaneously and securely given access to "What I've Done" in the highest CD broadcast quality.

"We are honored to have been entrusted with this historic release, which has set in motion a seismic shift in how the music industry markets and delivers its artists to radio. For years, CDs have been used to market new music to radio stations," said Chris Montgomery, EVP Musicrypt. "Warner Bros. understands that sending music digitally, with accountability, detailed reporting, and in a cost effective manner is essential to their business growth. We look forward to delivering more of their music via DMDS."

Musicrypt is powering the changes occurring in the digital music industry with its patented DMDS technology. Musicrypt's DMDS has delivered over 7,500 different songs from more than 150 record labels to destinations which include radio stations representing over 35 U.S. broadcast chains. Musicrypt is partnered in the U.S. with Billboard, R&R and Nielsen BDS; in the UK, Europe and Australia with Adstream Ltd; and is marketed to the U.S. advertising industry by AWE, a division of Omnicom, and The Gary Group. DMDS is the only digital delivery system that can deliver music throughout the U.S., Canada and the UK.