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RnB 22 March, 2007

BET J Exclusively Televises the World Premiere of Brian McKnight's New Music Video, What's My Name on March 26 at 8:00 p.m. ET/PT

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WASHINGTON, DC. (Top40 Charts/ BET J) - BET J, the "Grown & Sexy" digital channel dedicated to providing the best in music and lifestyle programming strikes the perfect marriage with timeless singer Brian McKnight to showcase his latest music video entitled, "What's My Name" from his new CD "Ten." The incomparable R&B crooner hooks up with the sophisticated digital channel on Monday, March 26 to exclusively premiere the new music video in a special sneak peak during BET J's SOUL SESSIONS program.

"BET J is extremely excited to partner with Brian McKnight in this special music video rotation," stated Paxton Baker, Executive Vice President & General Manager of BET J and President of BET Event Productions. "Brian McKnight is a phenomenal talent who continually puts out classic hits, so it was an easy decision to exclusively broadcast his music on our digital network."

BET J will also roll out a series of marketing efforts leading up to the highly-anticipated March 26 music video premiere, including a special interview with Brian McKnight featured on https://www.BETJ.com on Friday, March 23. BET J will produce BRIAN MCKNIGHT - TEN, a half-hour special featuring the Warner Brothers recording artist and his various music hits to air on Friday, March 30 at 7:30 p.m.; an on-air spot promoting the exclusive world music video premiere; and Brian McKnight topical content posted on both the BET.com and BET J.com websites.

Sexy and sultry artist Brian McKnight has dominated the music scene since 1991, effortlessly putting out music hits that exude both soul and mass appeal for R&B lovers everywhere. The "What's My Name" music video was shot at Los Angeles' famed Center Stage nightclub and includes footage from the LIVE performance and snippets depicting this legendary musician, singer, writer and producer. BET J viewers can look forward to catching this exclusive world sneak peak as well as enjoy the diverse menu of multicultural programming that only the "Cool Like That" channel can deliver!






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