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RnB 16 February, 2007

VIDEO from Medialink and General Motors: Lifesaving Booster Seats Get a Boost From 'Slum Village' Rap Group

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NEW YORK, NY. (Top40 Charts/ Medialink and General Motors) - A booster seat is not a baby seat. That's the safety message that a Detroit-based rap group is trying to convey to kids between eight and ten years old.

Studies show that many children in that age group who live in urban areas don't often use lifesaving booster seats. Booster seats are designed to raise them to the correct height in a car, enabling the proper placement of a seat belt across their chest.

Slum Village is attempting to reach that segment through music by letting "tweens" know that using a booster seat is "cool." They've taken the safety message and put it in a hip-hop song with the 4-Steps slogan, "sit, pull, cross, click!"
Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at https://media.medialink.com.






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