Rumblefish Partners with Muzak

Portland, OR (Top40 Charts/ Muzak) - Rumblefish, a sonic branding and music-licensing agency, signed a multiyear music branding partnership with Muzak, the world's leading business music and on hold messaging provider. As a new Muzak partner, Rumblefish will build on Muzak's "Audio Architecture" expertise to develop sound-driven branding campaigns that connect with consumers beyond the immediate business environment.

"Rumblefish is thrilled to partner with Muzak to draw on our extensive sonic branding experience to expand Muzak's services outside of the traditional brick and mortar business environment," said Paul Anthony, founder and CEO of Rumblefish. "Rumblefish campaigns engage customers on an emotional level and deepen their affinity with a given brand-much as Muzak has for more than 70 years. Our unique branding tactics such as music-on-demand Web sites, sonic logos, and impromptu street performances engage audiences in a new and unique way."

Bob Finigan, vice president of product & marketing, agrees. "Music's ability to evoke emotion is an important, often overlooked, component of branding. Muzak has long helped clients find the right music for their physical environment, whether the goal is extending shoppers' browsing time, establishing a desirable workplace mood or conveying a business personality," said Finigan. "Together with Rumblefish's sonic branding expertise, we can offer our clients additional opportunities to take music and sound beyond their physical environments and provide the comprehensive capabilities brands require."

Rumblefish will collaborate with Muzak's team of Audio Architects to design and implement cohesive sonic branding strategies across all of a company's brand touch points, including its physical environment, Web site, point-of-sale materials, customer communication, advertising and more.