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Music Industry 21 December, 2006

Hard Rock Cafe New York Charity Auction Offers Ultimate Wiseguy New Year's Eve Bash In Times Square to Support Music Education

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ORLANDO, FL (Hard Rock International) - Hard Rock Cafe New York has joined forces with Steven Van Zandt (cast member of HBO's "The Sopranos" and founding member of Bruce Springsteen's E Street Band) to present A Wiseguy New Year's Eve In Times Square eBay Giving Works charity listing. The winning bidder will have the chance to party with Van Zandt and a handful of his friends from "The Sopranos" for an ultra-exclusive, all-inclusive VIP New Year's Eve bash. The prize includes complete access to the 800-capacity Hard Rock Cafe New York venue in Times Square for the winning bidder and his/her guests with the winning bidder's name and messaging in lights. Wiseguy hosts include Tony "Paulie Walnuts" Sirico, Frank "Phil Leotardo" Vincent, Vinnie "Big Pussy" Pastore, Vince "Johnny Sack" Curatola, Johnny "Artie Bucco" Ventimiglia and Maureen "Gabriella Dante" Van Zandt, among others. Beginning Now and ending December 27, 2006, A Wiseguy New Year's Eve In Times Square charity listing will support the effort to ensure access to a quality education that includes instrumental music in our nation's public schools, with a portion of the proceeds from all sales related to the listing being donated to VH1 Save The Music Foundation and the Rock and Roll Forever Foundation.

"We are thrilled to be part of this exciting effort," said Sean Dee, Chief Marketing Officer, Hard Rock International. "From the start, we have always been governed by a guiding philosophy - 'Love All - Serve All.' This is a perfect way for us to show our support of music education in the nation's schools, all with the help of television's greatest wiseguys."

The soiree will include an open bar from 8:30pm to 2am, hors d'oevres, a gourmet dinner, champagne toast, a VIP outdoor view of Times Square from Hard Rock's marquee and a continental breakfast upon departure. The winning bidder can further show off to the world through video messaging on the marquee, so people up and down Broadway and all around the planet will know who is throwing the ultimate party on New Year's Eve. Other items listed on eBay will include a dinner with select "Sopranos" cast members, a guest spot on the "Wiseguy Show" on Sirius Satellite Radio, signed guitars from Steven Van Zandt and others, a VIP NASCAR package, including meet-and-greets with Richard Childress Racing drivers, and a signed pair of Nancy Sinatra boots.

"What a way to end the year! We are delighted that 10% of the gross proceeds will benefit the VH1 Save The Music Foundation, moving us closer to next year's 10th anniversary goal of bringing music education programs to one million public school students," said Paul Cothran, Executive Director, VH1 Save The Music Foundation.

Van Zandt adds: "This is the unique opportunity to support music education for kids and have a party on the most exciting night of the year, at the most exciting location on the planet."

The opportunity to win A Wiseguy New Year's Eve In Times Square bash is open to all private individuals, corporations and organizations around the world. Bidding begins at US$100,000. A portion of the proceeds will benefit VH1 Save The Music Foundation and the Rock and Roll Forever Foundation. A Wiseguy New Year's Eve In Times Square charity is being managed by Auctionwire Online Auction Agency. Bidders may visit https://www.ebay.com/hardrock for more information.






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