OVERLAND PARK, Kan.(Sprint) --MANÁ, the first Latin band to break into a top-ten spot on the Billboard 200 and one of the hottest Mexican rock bands of all time, is coming to Sprint VisionSM and Power VisionSM multimedia phones, live and in concert on Nov. 28, 2006, thanks to Sprint (NYSE:S). Sprint Vision subscribers can enjoy the full concert free of additional charge from the best seat in the house: anywhere on the Sprint Power Vision or Nationwide Sprint PCS Networks.
Produced by Sprint Power View, Sprint�s made-for-mobile sports and entertainment programming network, and powered by MobiTV, the live video will commence at approximately 9:30 p.m. PST on Tuesday, Nov. 28, when MANÁ takes the stage at the Avalon Theater in Los Angeles. The band�s entire performance will be shown live via Sprint Power View (ch. 35) on Sprint TV and on the Sprint Music Channel (ch. 33) within the Music & Radio category; both are easily accessed from the media player on select Sprint phones. The performance will also be made available for on-demand playback for a period of 90-days on both channels.
“The power of music and mobility converge as Latin music fans from the East to West Coast get to anticipate and experience the excitement of watching this legendary band perform live, right from their Sprint Vision and Power Vision multimedia phones,” said Isaac Mizrahi, director of multicultural marketing for Sprint. “This is just one of many ways Sprint is giving customers the power to do more in more places, while demonstrating its commitment to the Hispanic community.”
Recently, MANÁ released the single, “Labios Compartidos,” from their highly anticipated album, Amar es Combatir. In addition to being a title sponsor of the band�s 2007 U.S. Tour, Sprint was the first wireless carrier to debut MANÁ�s new album, including the band�s hit single and video, “Labios Compartidos.” Today, Sprint offers MANÁ fans one of the broadest selections of ringers, screen savers and Call Tones, as well as full-length songs that can be wirelessly downloaded via the Sprint Music Store, providing avid fans the opportunity to personalize their Sprint phone in many ways.
“MANÁ is excited to be partnering with Sprint on their 2007 U.S. Tour and on the launch of their new album, Amar es Combatir. It�s exciting that fans have instant access to the band's new music, videos and behind-the-scenes material, including songs from their past albums – right on Sprint phones,” said Angelo Medina, Band Management Representative. “The wireless broadcast set to occur on Nov. 28 is just another very exciting way for MANÁ to connect with fans across the country, in advance of their U.S. Tour which kicks off early next year.”
To further demonstrate its commitment to the Hispanic community, Sprint is a sponsor of a venture with Bad Boy Latino, a new music label created by Emilio Estefan and Sean "Diddy" Combs that showcases emerging Latino artists. Over the last few months, Sprint has been instrumental in introducing ChristianDaniel, the first artist to sign with the Bad Boy Latino label. Sprint debuted ChristianDaniel�s single release, titled “Dónde Quedarán,” video and the self-titled album on the Sprint Power Vision network before wider commercial distribution – a first in the U.S. mobile space.
“We understand the passion our customers have for music, and we are excited to provide Latin music fans with unique, Spanish-language wireless content, delivered via the high-speed Sprint Power Vision network,” said Steve Rogers, manager of entertainment marketing for Sprint.
Sprint has a long history of serving the Hispanic community and offers a broad selection of innovative products and services to enhance the way customers live, work and play. For more information, please visit www.sprint.com/laredpowervision. For more information about Sprint�s commitment to diversity, please visit www.sprint.com/diversity.
