Universal Music Special Markets and Energizer Bring Music and Video to Energizer Back-to-School Promotion With CD-ROM, Web Radio, Video Channel and Free-With-Purchase Music Downloads

SANTA MONICA, CA (Universal Music Enterprises) - The Energizer Back-to-School 2006 promotion launched in June includes a mini CD-ROM, Web radio and video plus downloads - and all of the music and artists are from Universal Music Group, the world's largest music company. Universal Music Special Markets has provided the 20 music related questions and tracks for the "Name That Tune" game on the CD-ROM, 120 recordings for the three Web radio channels and 25 music videos for the Web video channel plus song downloads from its extensive digital catalog.

The CD-ROM, included in 350,000 packages of Energizer brand batteries, immerses the listener in Energizer Studio AA, a digital music studio environment with a multimedia music experience featuring interactive games and activities such as "Name That Tune" and "Energizer Bunny Beats." The latter is an interactive game in which the player becomes a virtual drummer in a rock 'n' roll band, playing solo or challenging a friend via e-mail to a Sound Off.

The disc also offers each consumer a unique code to obtain one free music download from the Energizer Web site (www.energizer.com/music). The Web site boasts three free radio channels, each with 40 songs - "Pop 'n Rock powered by Energizer Max," "R&B powered by Energizer e2 Titanium Technology" and "Latin powered by Energizer Max." "Video powered by Energizer e2 Lithium" spotlights 25 free-to-view videos.