LOS ANGELES (Luck Media & Marketing) - Sylvia Massy, renowned for her work with Tool,
System of a Down, Powerman 5000, Red Hot
Chili Peppers,
Aerosmith and Tom Petty, among hundreds more, is currently launching
National Recorder out of her adopted hometown of Weed, CA. The independent label is dedicated to championing and developing great new indie bands from around the globe while discovering innovative ways to market them to the wider audiences they deserve. Weed will soon become known to the indie music world as the place where rockers across the globe gather on the cutting edge.
Working with powerhouse Fontana/Universal Distribution, National Recorder is gearing up for its first two major releases in October and early November by California based bands The Skies Of America and Teri Falini. Working out of her private recording facilities, Massy's label is also opening doors for musicians from all over the world, including Australia, Norway, and Switzerland.
Housed in an old art deco theater and a classic dancehall, the four rooms at RadioStar Studios are one-of-a-kind. Combined with Massy's vast array of vintage instruments and recording equipment, musical artists immerse themselves in an original creative environment with astounding results. The studio's engineering and production staff includes Rich Veltrop, Kale' Holmes and Jim Wood (from the band Dishwalla).
'In addition to having myself and this great staff of people completely in charge of marketing our recordings, there are a lot of great advantages I have personally in working as producer on them,' she says. 'I can help shape the records right from the beginning, which includes choosing songs, finishing arrangements, picking radio songs as well as being involved in graphics selection, photos, and the band's image right down to their haircuts and boots they're wearing! Because as producer I get points for every unit sold, National Recorder doesn't have to take such a big cut up front, which is really a great thing for new indie bands. With this arrangement, it's always in our best interest to sell as many units as we can, so everybody can be fully compensated for all the great work they do."
