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RnB 29 September, 2006

Beyonce Featured 'Artist of the Month' in October on the Multi-Platform Music Choice Network

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NEW YORK (By Karen Doler/ Music Choice) - Music Choice, the leading, multi-platform music network, today announced that music sensation Beyonce will be featured on its October edition of 'Artist of the Month', its new multi-platform promotional campaign that brings the music of today's hottest artists to millions of music fans through their TVs, PCs, and cell phones.
Exclusive content, such as a Hot Video List Hosted by Beyonce, an up-close and personal interview with the superstar whose new album 'B-Day' debuted at No 1 on the Top 200 charts, an introduction to House of Dereon, Beyonce's clothing line that she created with her mother, designer Tina Knowles, and a wide selection of music videos dating back from her days with Destiny's Child to her solo career will be available to watch on demand throughout the month of October on Music Choice On Demand.

"We are delighted to partner with Music Choice on their new Artist of the Month program which offers us the unique opportunity to showcase our superstar artists, reaching millions of fans nationwide on the Music Choice network's multiple platforms," says Gary Fisher, SVP of Digital Media Promotion and TV Production at SONY BMG.

'Music Choice is excited to announce that Beyonce, a multi-talented recording artist, actress, and fashion designer, will be our Artist of the Month in October,' says Damon Williams, Vice President, Programming and Production of Music Choice. 'The immediate success of our new monthly Artist of the Month promotion, which launched in September, is a testimony to the value of the Music Choice network's power to program and produce content with huge consumer appeal that delivers unmatched results for the record industry.'

Music Choice On-Demand, the No 1 free video-on-demand music service in the country, and Music Choice for broadband, the free music service for cable modem subscribers, will feature five exclusive shows in October featuring Beyonce to watch whenever – and however often – at no charge.
1) Hot Video List hosted by Beyonce where she rates several of her own videos in the categories of style, choreography, and sexiness.
2) Up Close and Personal Interview with Beyonce where she talks about the secrecy surrounding the recording of her new album, 'B-Day', working with Jay-Z, and the movie role that proved her talent went beyond her recording career
3) Introduction by Beyonce to the House of Dereon, the clothing line she designed along with Tina Knowles
4) Beyonce's 5 Do's and Don't's of Style
5) Beyonce goes on the record on the Music Choice feature 'Naked'

In addition, the Music Choice audio service, which reaches 30 million homes nationwide, will feature a wide selection of audio tracks from Beyonce's early days through today on its non-stop music service.






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