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RnB 16 August, 2006

Warner Bros. Records/Asylum Announce New Home for Lil Flip

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BURBANK, CA (Warner Bros. Records) - Warner Bros. Records/Asylum are pleased to announce that platinum-selling recording artist Lil Flip, a.k.a. "The Freestyle King," has penned a deal with the label and is set to release his forthcoming album, "I Need Mine," this Fall.

During the label transition, "I Need Mine" was leaked to the public, because of this the CD will feature new songs for the Asylum/Warner Bros. Records release.

"Flip is one of the most innovative rappers who has earned national respect and attention," says Chairman & CEO Tom Whalley. "We are excited that he has joined the Warner Bros. family."

"We are excited to be a part of the Warner Bros. Records/Asylum organization. They both understand what we are trying to accomplish with Flip's career and I believe they are the best companies to execute our goals. One look at Asylum's success and overall embracement of the Houston hip-hop culture and Warner's relentless dedication to their artists illustrates their competency and expertise to continue what Lil Flip started," says Flip's Manager and entertainment lawyer, Sandy Lal of King Pin Entertainment Group.

The Houston born and bred rapper started his career in 2001 with the release of "Leprechaun," a CD that moved more than 100,000 units before Flip signed with a major label. He quickly caught the attention of Loud Records and went on to sell 500,000 copies of "Leprechaun," earning himself a gold plaque for his initial release.

In 2002, Loud closed its doors and Flip was moved to its parent company, Columbia Records (known now as Sony Urban). On Columbia, Flip released the platinum-selling "Underground Legend" spawning the hip-hop hits "U See It" and "The Way We Ball."

Flip took his success to the mainstream in 2004 with the release of his Top 5 charting platinum-plus CD, "U Gotta Feel Me," that gave us the chart-topping summer smashes "Sunshine," and the Pac Man spin-off "Game Over."

"We held out on releasing this album on Sony because the set up was never right and I felt that my fans deserved the best from me. I've written and recorded a bunch of songs that I'm sure my fans will love and now that I am with Warner Bros. Records/Asylum I am confident that I am in the right place to take my career to the next level," says Lil Flip.

As a teenager Flip was discovered by DJ Screw and was knighted the "Freestyle King" by Screw for his ability to drop rhymes quicker than most of his counterparts. Soon after that, Flip started his own label at the age of sixteen (16) with a partner and caught the attention of the nation. Staying true to his lessons with DJ Screw, Flip has released more than 10 mixtapes over the past five years selling tens of thousands of them each independently. Some people are born for success. Flip is one of them.






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