CHICAGO, IL. (RIVENDELL COMMUNICATIONS) - VerveLife (The
Digital Media Agency™) announced a strategic partnership with IODA, The Independent Online Distribution Alliance, that establishes an innovative opportunity for IODA-distributed independent music labels and their artists to introduce cutting edge music directly to consumers. VerveLife, an innovator in the digital media space, has already developed promotional digital media programs for notable brands such Budweiser, Jenny Craig, Lean Cuisine, Michelob, Powerbar, Purina and more. In fact, more than 15 million consumers will experience VerveLife's programs in 2006 alone.
IODA will provide Vervelife with songs from its catalog of over 400,000 tracks for each branded digital download program that VerveLife creates in the next year. VerveLife and IODA are currently collaborating on download music programs for Nestle, Purina and Powerbar.
IODA is the leading digital distributor and marketer for independent music. The company represents a rapidly expanding roster of more than 2,000 independent labels around the globe. The IODA catalog ranges from established classics to modern up-and-comers in all genres, including favorites such as Animal Collective, Antony and the Johnsons, Fall Out Boy, London Symphony Orchestra, Bebel Gilberto, Billie Holliday, They Might Be Giants, The Wrens, Ryuichi Sakamoto, Fela Kuti, Master P, Seu Jorge, and Ray Charles, to name a few.
'VerveLife offers our clients, the brands, and their customers, the most powerful promotional digital media experiences in the world. Partnering with IODA gives us access to a diverse, high-quality catalogue of exciting independent artists,' said VerveLife Chairman and Chief Executive Officer Justin Jarvinen.
Large brands have begun to recognize the value of digital media as a promotional tool that can be used to reward consumers, introduce new products, and build brand equity. In fact, branded entertainment and internet-based promotional spending is expected to increase at 15.8% per year, to over $32 billion by 2009.
'Independent music, which benefits from alternative means of promotion, is a natural fit for the innovative digital media experience that VerveLife creates for its clients,' said IODA founder and CEO Kevin Arnold. 'We look forward to greater exposure for our label partners and their artists through this strategic partnership.'
