NEW YORK, NY (Wind-up Records) - Virgin
Mobile USA and Wind-up Records have teamed up to offer exclusive real music "Superphonic" ringtones from Seether's release, One Cold Night. The two-disc live acoustic CD/DVD arrives today at retail, July 11, 2006. The ringtones will be available to consumers in the U.S. simultaneously with the commercial release.
Virgin Mobile customers and Seether fans will be able to purchase 12 ringtones from each of the 12 tracks on the new album (and two different ringtones for one of the tracks), nine of which are exclusive to Virgin Mobile. Ringtones available as part of this promotion include "The Gift," "Remedy," "Truth," "Broken," "Fine Again," "Gasoline" and others.
The content will be featured prominently in the ringtone store on Virgin Mobile handsets and through a text messaging campaign to users who have signed up to receive new ringtone alerts. Wind-up Records, a long-term leader and innovator in the digital space, will highlight the campaign on its WindupRecords.com web site and in email newsletters, telling fans how they can buy these ringtones by texting a code to a 3-digit number from their Virgin Mobile phones. In addition, the band will feature the campaign on its Seether.com site. The ringtones are available for $2.50 per ringtone.
"Seether's One Cold Night is a fresh look at one of the most popular rock bands today," said Andrew Schneider, Executive Vice President of Marketing for Wind-up Records, "We're thrilled to work with Virgin Mobile to showcase this amazing content in a unique way to fans."
Virgin Mobile Vice President of Product Management and Development Dominick Tolli shared, "Seether's new acoustic offerings are a welcome addition to our long list of artists. Prepare to hear lots of cell phones ringing with 'Remedy!'
One Cold Night, a two-disc CD/DVD package to be today, July 11, 2006 was recorded at Philadelphia's Grape Street on February 22, 2006. The live acoustic show features hits from the band's gold certified debut albums Disclaimer and Disclaimer II and their current release, the gold certified Karma & Effect. Included on the CD are Seether's smash hits "Remedy" and "Broken." The final track listing also showcases some of the band's most hard-rocking anthems including "Gasoline" and "Truth" in a fresh, intimate setting that provides a unique experience for both new and long time fans. One Cold Night highlights Shaun Morgan's heartfelt vocals and his intensity as a performer, as well as the band's superior musicianship.
