New York, NY (TVT Records) -
Memphis newcomer
Yo Gotti has hit the streets with his sophomore TVT Records release Back 2 Da Basics. This 15-track LP, with production by DJ Thoomp, Mannie Fresh,
Carlos Brody and newcomers Street Tunes, was launched by the 8 Ball and Bun B-featured lead single 'Gangsta Party.� 'I Got Them,� the latest single with Lil¹ Wayne and Baby, is a base-thumping track with a flow that is sure to heat both the streets and the clubs. The album is a street-oriented effort that focuses on the reality of Œhood life, all the while maintaining a clout strong enough for the club scene. 'My style of hip-hop is reality music,� Gotti said. 'When I talk about reality music, I¹m going to talk about something I either seen or done or in reach of.�
Being the No 1 album sold in Memphis for the past two weeks, Yo Gotti has come a long way from the Ridgecrest Projects in North Memphis, and coming up as a young hustler has contributed to the art and authenticity of his music. Gotti first started out by releasing his own underground tape entitled Youngster on the Come Up and placed it on consignment at local mom & pop record stores as well as hustling the tapes from the trunk. Years later he inked a distribution deal with TVT Records and released the critically acclaimed album Life. 'It sold about 40 or 50,000, with no promotions or video,� Gotti said. 'I just want to make sure I do everything I got to do to make sure my career goes far. Showing my artists the game cause that¹s what Memphis lacks; the few ones who did know it, try to hide it from everybody.�
Working with a major label such as TVT has allowed Yo Gotti to improve his overall music. 'My style hasn¹t changed; it¹s the quality of the music and production,� Gotti explained. 'The more I learn, the more I go to bigger studios and work with bigger producers the more we learn how to make the sound bigger.� Aside from shaping his sound Gotti also puts in work on the corporate aspect of the game, as he recently signed a production deal with Cash Money/Universal Records for his group Block Burnaz
Be on the lookout for Yo Gotti in your town.
Back 2 Da Basics is one of the many upcoming releases from TVT Records. Upcoming releases for 2006 are: CRUNK ROCK, the new album from the King of Crunk Lil Jon, EL MARIEL the sophomore album from gold-selling emcee Pitbull and DA MUZICIANZ self-titled debut from a trio whose quest is to keep people dancing.
