Music And Fashion Icon Russell Simmons Travels To The Aloha State - Honolulu, Hawaii To Personally Introduce His New Phat Farm Clothing Line 'Beyond The Green'

Los Angeles, CA (Hot Lava Entertainment) - Hot Lava Entertainment along with My Evolution Entertainment is bringing Music and Clothing Icon Russell Simmons to Hawaii to host the Official Phat Farm 'Beyond the Green Tour'. The event is to introduce his new line of clothing 'Beyond The Green'. The event will take place on Thursday, June 22nd at Hawaii's top premier nightspot, Fashion 45 at 2255 Kuhio Avenue on the 2nd Floor and the Waikiki Trade Center in Honolulu, Hawaii.

Russell Simmons, the godfather of hip-hop, has used street smarts and a platinum Rolodex to create a $300 million conglomerate which includes his clothing line Phat Farm. Since it's inception in 1992, Phat Farm revenue's have grown dramatically every year and is one of the highly soughted fashion lines today.

Today, the Russell Simmons empire, dubbed Rush after Simmons's most apropos nickname, spans clothing (Phat Fashions, featuring the Phat Farm, Baby Phat, and Phat Farm Kids lines, expects to bring in an estimated $615 million in retail sales this year) and music – Def Jam the company that introduced the world to LL Cool J, Beastie Boys and Jay Z - (he is chairman of Island/Def Jam records, although he sold his stake in the company in 1999). Rush's companies include financial-services arm, to an entertainment unit that includes the acclaimed Def Comedy Jam and Def Poetry Jam series of live shows and television programs. Rush also houses the nonprofit Hip-Hop Summit Action Network, a nationwide series of youth conferences aimed at increasing voter registration and political awareness, and the Rush Philanthropic Arts Foundation.
We are excited to bring a presence like Russell Simmons to Hawaii, Darnell Jones of Hot Lava Entertainment.

**Hot Lava Entertainment and Productions is a Honolulu, Hawaii based concert/event promotion company with over 15 years of experience in the industry. We are committed to providing the best in entertainment events to the people and tourist of Honolulu, Hi. Hot Lava Entertainment specializes in high-end star-studded events.