VH1 Soul Is Open For Business

NEW YORK, NY (VH1 Soul) - VH1 Soul, the home for today's R&B stars and upcoming artists, will begin selling on-air time to advertisers in third quarter of this year. Now available in 20 million homes and seen in the top 20 U.S. markets for African-Americans, the network is opening up its schedule for sponsorships based on significant interest from marketers who want to reach the channel's upscale adult African-American audience.

"VH1 Soul viewers are passionate about the channel and its mix of today's top names and new faces in R&B," said Eric Sherman, Senior Vice President and General Manager, VH1 Soul. "Reaching 20 million households, the channel is now large enough that advertisers are requesting that opportunity to connect with this upscale audience. We're looking forward to creating multiplatform marketing solutions for our advertising partners this year."

"VH1 Soul has grown into an essential component of VH1's mission to be the music authority for adults," said Tom Calderone, VH1 General Manager. "The network, along with VH1, VH1 Classic and our broadband channel VSPOT, deliver music, news, tour information and exclusive interviews that are all accessible on whichever linear or digital platform our viewers want and expect."

Recently VH1 Soul commissioned a viewer profile study to better understand the demographic and psychographic make-up of the VH1 Soul audience. The online study surveyed 1,000 VH1 Soul viewers in the top 10 African American markets and showed that VH1 Soul viewers are young, affluent and educated individuals that are well versed in technology and are true music-lovers.
Contact: Maura Wozniak/VH1
212/846-7325