The Gospel Music Association Selects Emma to Power its Email Newsletters

NASHVILLE, Tenn. GMA) - The Gospel Music Association (GMA) has chosen Emma, the Web-based email marketing and communications service, to power its email newsletters and updates.

Founded in 1964, the GMA serves the Christian music community, providing programs and events for artists, industry leaders, retail stores, radio stations, concert promoters and churches in an effort to expose, promote and celebrate the Gospel through music. The association has more than 4,000 members and uses email regularly to keep them all informed about the latest industry news, sales, resources and events. The GMA also sends a monthly newsletter called the GMA Update that is distributed to non-members who sign up for it through the GMA's website.

In selecting Emma to power these and other GMA emails, the association wanted to simplify its process and get more serious about tracking. "Before Emma, we'd send an email newsletter to 20,000 people and not really know who received it, opened it, or clicked any of our links," said Amy Cox, Director of Finance and Operations for the GMA. Now, we learn a lot about how people are receiving and responding to our emails, and it helps us to be more effective in communicating with our audiences."

To learn more about the GMA or sign up for the GMA Update, visit https://www.gospelmusic.org.