H3's HipHopSodaShop Signs Agreement to Lease on Historic 125th Street

NEW YORK, NY (H3Enterprises, Inc.)- H3Enterprises, Inc. has announced the signing of an Agreement to lease with an option to purchase a large commercial building on Harlem's booming 125th Street to house its flagship HipHopSodaShop as well as its new corporate offices. Located less than a block from the legendary Apollo Theater, this Company owned location will showcase H3's "community conscious" approach to Hip Hop, starting with a breakthrough "good4u" menu with price points suitable for every age and income group, along with the latest and greatest in Hip Hop entertainment, media, apparel, merchandise, and competitive CyberSports action (for details visit h3inc.com). H3's Harlem site, along with the units expected to open second quarter in Times Square and on Las Vegas' "Strip", will likely be the only HipHopSodaShops owned by HTRE, with the focus for growth squarely on H3's Area Development and Master Franchising programs. Some of the biggest names in Hip Hop and the NBA (both past and present) have already signed on to become Area Developers of the HipHopSodaShops in their home market, with many more celebrity deals being negotiated.
The first Las Vegas location will be opened in partnership with former NBA Champion and Las Vegas legend Jackie Robinson, who is also H3's Area Developer for Las Vegas. Jackie is currently in the process of coordinating H3's inaugural WorldSeries of CyberSports, where "H3Players" the world over will be converging on Vegas in January 2007 to compete for millions in cash and prizes. ODBN (odbn.net) and Video Visions (video-visions.com) have recently signed on with HTRE to bring cutting edge plasma, LED, LCD, and HD screen technology, as well as multi-media broadband applications to the SodaShops. ODBN's Digital Narrowcasting Network technology will be utilized to create "Channel H3", a unique promotional, entertainment and information resource for the SodaShops and other H3 enterprises. TheSyphonGroup (thesyphongroup.com) and Galaxy Visions (galaxyvisions.com) have also joined TeamH3 to provide complete IT support for the HipHopSodaShops and H3 websites, including Point of Sale systems, data tracking and replication systems, and "Smart Card" technology for H3CyberSports competitive play, both in-store and online. H3Enterprises is the first publicly traded company devoted to the Hip Hop culture and community.
Despite being in business for less than a year, the Company has made significant charitable donations to Jim Brown's Amer-I-Can, Kurk Lee's Children Charity, and Greg Marius' EBC Children's Foundation, among others. H3's HipHopSodaShops are expected to create thousands of jobs and scholarship opportunities throughout communities across America. H3 has recently created the RE-JUVE-NATION "Home-Aid" Hip Hop tour along with New Orleans rap legend and H3 Area Developer, Juvenile, in an effort to raise funds for the "Adopt-a-Family" program. This unique charity gives donors the opportunity to interact with and give their funds directly to the people they choose to "adopt".
The development of the HipHopSodaShops across the South will become a further extension of H3 and Juve's ongoing relief, rebuilding, and rejuvenation efforts for the people and places devastated by Katrina, Rita, and Wilma.