Groove Rock Gear Invents 'In Your Face!' Hangtag Co-Brand Advertising Campaign for Musicians

Los Angeles, CA (GROOVE ROCK GEAR, INC) - Groove Rock Gear, Inc. today announces that it has revolutionized its co-brand marketing strategy by featuring artists not only on their website but also on their apparel hangtags. The design of the tags is in the form of a concert ticket which features both the Groove Rock Gear brand and that of the featured artists name and website. This gives bands a new and innovative way to get their names recognized by people in the 16 – 35 year old market. The 'In your face!' campaign influences the consumer to look directly at the custom hangtag developed by Groove Rock Gear when they are ready to wear the products. In addition, the core mission of Groove Rock Gear is to promote charity and artist advocacy, which they also integrated into the hangtag design. This marketing solution is available exclusively through Groove Rock Gear.

Groove Rock Gear an online music media and apparel company, disclosed today they have hangtag's developed for signed groups such as the Rhythm (www.rhythmonline.com) which are using Groove Rock Gear's promotional corporate sponsorship to increase the awareness of their recently released CD 'The Forward Concept' (2005 EMG/Lightyear/WEA.) In addition to the hangtag 'In your face!' promotion, chosen featured artists will get radio airplay on the radio station Groove Rock Radio, (https://www.grooverockgear.com/radio), and the chance to wear exclusive merchandise. This new promotion is not just available for major artists but independent music groups can take advantage of the innovative marketing tools that is provided by Groove Rock Gear. Available at https://www.grooverockgear.com, products range from ring-tones, accessories and apparel for juniors, men and women, including themes such as rock, hip-hop, and punk.

'I felt this was the best way for us to leverage our hangtags, which is required to be included with all of our apparel merchandise, while giving bands a direct to consumer advertisement.' said Aaron Beegle, President of Groove Rock Gear. 'Our target customer is looking for the newest and freshest music and clothing, which we provide though our featured artist program and our unique tees and accessories. Groove Rock Gear is tying technology, music and fashion together. My partners and I met on Myspace (www.myspace.com) and we developed this company to meet the needs of indie artists who don't have the resources to develop their own custom apparel and marketing campaigns.'